1. Why did Maotai transform into Internet e-commerce?
1. To realize the grand strategy of "1 billion Maotai" put forward by Guizhou Provincial Party Committee, and make the performance of Maotai Group increase from 4.8 billion in 214 to 1 billion, provide a new sales growth model and channel.
2. In recent years, the strict restrictions on the consumption of "three fairs" and the severe investigation of drunk driving have affected the sales of the whole liquor industry, and Maotai is no exception.
3. There is a rule in the online marketing industry, which one will enter and expand first is the first brand of online marketing. For example, Chinese herbal medicine thinks of infinity, pine pollen thinks of a new era, and sanitary napkins think of Fudi ...
If Maotai does not enter the online marketing industry of liquor first, it may lose its position as the first brand of liquor industry. Therefore, Maotai brand crisis, sales crisis and to achieve the strategy of 1 billion! Maotai must be combined with internet plus's transformation network marketing, which is also the trend of the country's current economic development.
second, is maotai group engaged in network marketing in transition?
1. Maotai Group, with its first wholly-owned subsidiary; Health Wine Co., Ltd. to drive this transformation, health wine company has been established for 31 years, is the only subsidiary in the group engaged in wine production in the core main producing area of Maotai Town.
2. From mid-August this year, dozens to hundreds of people will often visit Maotai Group in Maotai Town to visit the wine culture city and the packaging production workshop of the group, which requires the approval of Maotai Group and the approval of the health wine company.
3. In order to better promote the transformation of online marketing, Maotai Health Wine Company rented a whole floor in Midea Caizhi Center, one of the best office buildings in Guiyang, and spent nearly 3 million yuan to decorate it as the company's e-commerce market operation center. Maotai Group and Health Wine Company appointed several senior executives to be responsible for the transformation management of network marketing in the operation center, and several staff members of the company worked in the operation center. The staff of the "Quality Assurance Department" of Maotai Group, which is responsible for counterfeiting all over the country, will cooperate with the online marketing market to do a good job in the reception reporting and foreign affairs handling coordination.
4. In order to apply for a direct selling license as soon as possible, the company set up a licensing application team, and directly purchased a GMP production line in Huishui, Guizhou, to meet the licensing application standards faster.
5. At present, the Maotai Youth Wine Project is promoted in wine tasting parties all over the country. The company subsidizes each table of 4 yuan food gold, and each table distributes 2 bottles of Maotai Youth Wine with a value of 1, yuan, and all food gold invoices must be written with the name of "Maotai Distillery (Group) Health Wine Co., Ltd." before they can be reimbursed by the company.
6. Maotai Bulao Liquor is one of the five brands owned by Maotai Group (Moutai, Maotai Bulao Liquor, Maotai Chun, moutai prince Liquor and Maotai Yingbin Liquor). It is an authentic Moutai produced in the same core main producing area of Maotai Town as Feitian Maotai, and is the same base wine as Feitian Maotai!
3. How did the Maotai project make money?
Moutai internet plus e-commerce operation mode
[ Applause] [Applause] [Fist] [Fist] [Fist] [Bomb ]
King Maotai has entered the Internet e-commerce grandly!
The application for direct selling license has been submitted to the Ministry of Commerce! Needless to say, a product accepted by everyone {Maotai-flavor health liquor}, you only need to inform it, plus a unique and powerful model! The attack of the king ... [color] [strong] [strong] [strong ]
First, consumer dividends:
The company will give back 3% of its new performance every day to everyone for static dividends.
3,,9,15,
Static daily maximum:
2,6,1
Dividend amount at the end:
4,5,13,5,3,
Second, Performance commission (community):
1%, 13%, 15%, with a daily ceiling of 3,, 9, and 15,
III. Sales points:
See point 15 for the inner side line of Area A, 1-8, 11-1, 31-12, 5
B.
4. Leadership Award (based on performance):
1% for the first generation, 6% for the second generation and 4% for the third generation
5. Gratitude Award:
3% for the total daily income of the first generation.
VI. Reward for repeated consumption:
1% of the total income will be spent repeatedly, and when it reaches 3, yuan, it will enter the Fortune Network. See point 5 for the third and third copy, and the national public discharge will total 13,68.
VII. Remarks:
5% tax, 5% cash withdrawal, 3% management
Tel: ... 3, yuan to get 6 bottles, 3 pieces at 9, yuan and 5 pieces at 15, yuan of Maotai Group's 3th anniversary edition of health wine industry.
Summary:
1. A really good project must meet four conditions at the same time:
1. The company has strength:
Maotai Group is a large state-owned enterprise and a listed company with a market value of over 27 billion, ranking first in China liquor industry for many years, with strong background and strength!
2. The brand is well-known:
Maotai, a century-old brand, won the gold medal in Panama International Expo in 1915, and became the first brand of China liquor, with a trademark value exceeding 1 billion! Today, it is not "Maotai" that we need to promote, but we need to develop our market with the strength and brand of "Maotai"! Brand effect is crucial! Authentic Moutai can't be copied! Since the project started two months ago, the sales of single products have exceeded 16 million!
3. Good money-making mode:
Maotai bonus distribution mode, which can return the capital statically, make money dynamically, and the wealth management network is continuous! It is a perfect model that combines the advantages of various models at present!
4. Timing is better:
Timing is more important than ability! Since the launch of Maotai Project, the normal operation has only been about two months, and the national launch meeting of the project has not yet been held. We are all the first people in the project, and there are unlimited business opportunities!
2. Highlights of Maotai Project:
1. (Easy): Liquor has no after-sales service, no shelf life, the older it is, the more fragrant it is, free to drink Maotai, and easy to promote!
2. (Fast): Easy to popularize, easy to copy and multiply, fast in performance growth, and naturally fast in making money!
3. (Big): Wine culture has a long history in China, and the market is huge! Maotai mode, a point of 15, yuan, the daily light performance commission is capped at 15, yuan, more than 5 million a year, and the income is big!
4. (Jiu): Maotai Group has great strength! Ensure the long-term operation of the project and the pipeline income is guaranteed!
Third, the necessity and importance of reporting the card slot in time:
1. The Chinese New Year is coming, no matter whether it is entertaining guests or giving gifts, there is a demand for wine. Now, buying "Maotai is not old wine" is not only more dignified for entertaining guests and giving gifts this year, but the key is that the money for buying wine can be returned through daily performance dividends and drinking Maotai for free!
2. When you buy wine, you can immediately apply for a single card, so that when you need to open up the market, you can quickly earn considerable income!
drink maotai, make maotai and make a fortune!
partners can fight the battlefield and be invincible by memorizing the above information thoroughly!