It will be removed immediately. After being judged as infringement by the platform, the Taobao platform will impose corresponding penalties. Generally speaking, the platform will directly delete the link to the seller's Taobao product. If the seller's product has not been deleted by the platform, the seller needs to take the initiative to remove the infringing product, even if If the seller does not immediately remove the product from the shelves, the Taobao platform will also punish the seller later. Products that violate the rules will eventually be forcibly removed from the shelves by the Taobao system. After the product is removed from the shelves, the seller can no longer sell it.

Will Taobao products be removed from the shelves immediately if there is a trademark infringement complaint?

Will it be removed from the shelves immediately?

Trademarks are also personal property rights, and when they are infringed, you can protect your rights through some legal channels.

If you infringe trademark rights on Taobao, you will be complained. At this time, the merchant needs to remove the product immediately.

When Taobao sellers sell products that are complained of infringement and are judged to be infringement by the platform, Taobao platform will impose corresponding penalties.

Generally speaking, the platform will directly delete the links to the seller's Taobao products. If the seller's products are not deleted by the platform, the seller needs to take the initiative to remove the infringing products.

Even if the seller does not remove the product immediately, the Taobao platform will punish the seller later. Products that violate the rules will eventually be forcibly removed from the shelves by the Taobao system. After the product is removed from the shelves, the seller can no longer sell it.

However, if the seller’s product is “misjudged” as infringing by the platform and the product link is deleted.

The seller does not need to delete the link, but should submit the complaint materials in time to prove that he has not infringed. After the platform withdraws the complaint, he can put the product link on the shelf.

Will Taobao merchants be deducted points if they are complained of trademark infringement?

Yes, if a Taobao store is complained of trademark infringement, the official will deduct points accordingly based on the seriousness of the infringement. Deduction rules:

1. If the seller improperly uses the rights of others, and the circumstances are minor, 2 points will be deducted for each time;

2. If the seller improperly uses the rights of others, and the circumstances are serious, 2 points will be deducted for each time. 6 points will be deducted for each time, and 48 points will be deducted for three or more serious cases;

3. If the seller improperly uses the rights of others in particularly serious cases, it will be regarded as a serious violation and 48 points will be deducted for each time.

At the same time, infringing products will be forcibly taken off the shelves/deleted, and the seller can re-list them only after the seller has corrected them.

Sellers who have serious infringements and have a relatively bad impact on the brand may also be held legally responsible.

At this time, the seller must communicate with the brand in a timely manner, stop its infringement behavior in a timely manner, and compensate the other party for its losses.

In this case, keep it private as much as possible. After all, legal procedures are time-consuming and labor-intensive, and you may be subject to more severe penalties.

In short, Taobao store trademark infringement will not only affect the store’s weight ranking, but also indirectly affect the seller’s profits.

So sellers must not infringe. The most important thing is to operate legally to maintain market order.