Vi (visual identification system), logo (trademark/logo). VI is a set of identification system, including LOGO, basic office supplies and guiding elements. It can be said that VI includes LOGO, and LOGO is just a logo, which can be expressed by words, letters and graphics.

VI is full name of VisualIdentity, that is, corporate VI visual design, which is translated into a visual identification system. Is to transform the non-visual content of CI into a static visual identification symbol.

LOGO is the foreign language abbreviation of logo or trademark, and it is the abbreviation of LOGOtype, which plays a role in identifying and promoting the logo-owning company. Through the image logo, consumers can remember the company subject and brand culture.