Introduction to the first Red Bull Gobi Film Festival 2013

1. Introduction to the Gobi Film Festival

On May 22, 2013, the first Red Bull Gobi Film Festival will be held in Guazhou, Gansu Province Held in Mohe Yanqi Desert. In the vast Gobi Desert, we will hold

a three-day outdoor extreme documentary film screening, and hold an awards ceremony on May 25.

The purpose of the Red Bull Gobi Film Festival is to showcase the charm and spirit of outdoor and extreme sports, discover the diversity of culture, values ??and lifestyles

, and reflect human exploration of nature and self and thinking. The Red Bull Gobi Film Festival aims to become a symbol of China's outdoor culture, a platform for Chinese outdoor enthusiasts to showcase, and an annual event for Chinese outdoor fans.

For many years, Red Bull Vitamin Drink Co., Ltd. has been focusing on the development of outdoor extreme sports, from supporting national teams, organizing independent events,

to sponsoring outstanding individual outdoor extreme athletes. China's outdoor adventure sports have not developed for a long time and have huge potential. The original intention of Red Bull in launching the Gobi Film Festival was to discover valuable Chinese outdoor film and documentary producers and to show the Chinese outdoor spirit and outdoor culture to the world.

At the same time, in addition to challenging one's limits, fighting against nature, and being thrilling as shown by outdoor extreme sports, the Red Bull Gobi Film Festival also encourages non-

mainstream, cool, and fashionable Outdoor-themed films that show the spirit of entertainment in hardships are included in the selection. This is an open platform, waiting to witness the extreme life with you

and rediscover the meaning of life.

Xuan Zang Road Business School Gobi Challenge

Xuan Zang Road Business School Gobi Challenge is an experiential cultural event held among the EMBA students of the Chinese Business School , the competition takes place 1,300 years ago

Master Xuanzang once hesitated, narrowly escaped death, and finally achieved the great section from persistence to transcendence - Mohe Yanqi at the junction of Gansu and Xinjiang

The Gobi Desert unfolds, and EMBA students from participating schools have a profound experience of a great Chinese by walking across 112 kilometers of the Gobi Desert

Xuan Zang's life and death experience of walking alone through the uninhabited Gobi Desert in pursuit of truth, and realized that The success rule of "ideal-action-persistence", in the vast world

Feel the life realm of "harmony between man and nature", find the huge energy that allows life to climb and rise deep in the heart, so as to A more positive, healthier

and more lasting motivation to embrace higher challenges in life.

To date, the Xuanzang Road Business School Gobi Challenge has been successfully held for seven times. A total of more than 3,000 Gobi friends have gone to the Gobi, and the Xuanzang Road brand activities have influenced

a wide range of people. Up to tens of thousands of people. This year, more than 500 EMBA team members from 23 domestic and foreign mainstream business schools will participate in the 8th Xuanzang Road Business

College Gobi Challenge (Geba).