Moncler, the trademark of the Meng Mouth Down Jacket, is the name of Moncler, which comes from the abbreviation of Monestier de Clermont. The brand name comes from the abbreviation of the small town Monestier de Clermont. The story of Moncler began during World War II. The brand has a legendary history. Today, Moncler has become the leading international brand in the outdoor down jacket industry.

Moncler’s brand logo is a combination of the letter M and a rooster. The Moncler brand is divided into: "Moncler Gamme Rouge" and "Moncler Gamme Bleu". "Moncler Gamme Rouge" is a women's show brand and is displayed at Paris Fashion Week; "Moncler Gamme Bleu" is a men's show brand and is shown in Milan Men's Wear. Presentations are held on weekdays.

Extended information:

Moncler’s story began during World War II. France was then occupied by Germany and divided into two. In the free areas, conscription was abolished and replaced by a universal participation system that required young people to join an organization. Known as Jeunesse et Montagne (J.M), its headquarters are in Grenoble.

The main work of the organization is run through a group of former Air Force and Alpine officials who are interested in teaching young people a sense of responsibility, and of course a love for the mountains. The boys in the group have the opportunity to participate in all mountain sports and have a strong connection with nature. Joining this group also became a dream for boys at that time.

JM passed the meeting with three Moncler guys: Rene Ramillom, Andre Vincent, and Lionel Terray. Remillon, 33, was an important ski manufacturer in Grenoble at the time. He served the army and supplied the group with equipment. 26-year-old businessman Andre Vincent managed a printing shop before the war.

After the war, Ramillon and Vincent returned to France to continue doing business. In fact, Vincent opened two sporting goods stores at Ramillon's suggestion. And Terry went to Canada for a mountain adventure.

As the economy took off, natural resource shortages coupled with reduced rationing resulted in fewer recreational activities returning. Those who love nature started cheap outdoor camping. Even in those less stimulating outdoor environments, the need to experience nature in new ways is growing.

In 1952 they decided to buy the factory. On April 1 of the same year, they established Moncler S.A. At that time, the company's capital was 8 million francs, and Ramillon was president and producer. The first year of business was very difficult. Companies must face market instability while seeking reliable local customers.

Some of the camping tents produced by Moncler are reserved as high-altitude camping models, and they also produce sleeping bags and mountaineering clothing. What's special is that at that time they produced an innovative tent made of waterproof nylon and cotton lining. This tent could be opened automatically by sitting down. It weighed only a few kilograms and could sleep three people at the same time.

On the other side, Lionel Terray became the first Frenchman to climb Mount Everest and became a world-renowned climber. After his return to France, Lionel visited his two old friends and enthusiastically tested their products. He was particularly interested in a duck-filled jacket that Ramillon had made for factory workers to withstand the cold winter water.

In 1954, Moncler products were selected as equipment for Italians to explore the ruins of the ancient Mongolian Empire.

In 1955 they supplied a French expedition to Makale. At that time, with the development of technology, cable cars appeared. Skiing traditions were completely changed. Skiers previously had to hike up the mountain each time before skiing down, an activity that kept them from getting cold.

The emergence of the cable car exposed them to the cold. Ramillon paid special attention to this and knew that he had to create a kind of clothing to combat the cold. In fact, the use of artificial waterproof fabrics at the time could not guarantee sufficient heat, and the expensive duck down filling could not be allocated in large quantities.

So Ramillon began experimenting with a range of man-made materials as alternatives. He chose a new polyester fiber called Tergal. Ramillon uses this raw material to fill nylon products. The new line's products were featured in a series of advertisements in major sports magazines.

Baidu Encyclopedia-Moncler