second, what is the false propaganda behavior? False propaganda refers to the behavior that business operators use advertisements or other methods to make false information about goods or services that is inconsistent with the actual content, leading to misunderstanding by customers or consumers. This kind of behavior violates the principle of honesty and credit, violates the recognized commercial standards, and is a serious act of unfair competition.
third, the method of identifying false propaganda 1. The characteristics of goods refer to the use, function and other characteristics of goods. Fraudulent advertisements often beautify the characteristics of commodities and exaggerate the effectiveness of commodities, and beautified commodities are also easily trusted by consumers. 2. The raw materials of commodities determine the functions of commodities. When consumers buy commodities, they first need to know what the raw materials are and the proportion of various raw materials. If it is made of the same raw material, it depends on whether it is natural or artificial. There are various methods used in false advertising. For example, when a commodity is made of two kinds of raw materials, the advertisement will attract customers with natural raw materials. Sometimes the raw materials are obviously artificial, but the advertisement deliberately adds a good name to cover up the low-grade raw materials. 3. As one of the contents of advertisements, the source of goods mainly indicates the source of goods (or services) geographically, which is especially important for well-known goods. According to the different ways of advertising, it can be divided into direct origin advertisements and indirect origin advertisements. Any advertisement that clearly expresses a specific geographical concept is called direct origin advertisement. If an advertisement does not clearly indicate a specific geographical concept, but in the transaction, consumers can still know the origin of the relevant goods through other characteristics, this kind of advertisement is called indirect origin advertisement. 4. The prices of commodities are arbitrarily changed in advertisements, so as to attract customers and harm consumers' interests. In order to attract customers, competitors advertise their goods (or services) perfectly, but they don't mark the price and don't want to expose the daunting price (or charge). Even if they mark the price in the advertisement, they often mark it as "attractive price", which takes many forms. For example, on the surface, the price is announced to be reduced, but in fact, the price has not changed or decreased slightly. Some advertisements attract customers by reducing the price, but the minor part of the actual goods has decreased, and the important part has not decreased, even higher than the original. 5. Historical origin and scale of the enterprise. For example, in the advertisement, the store was dubbed as a "century-old shop", but it actually only has a history of several decades. Only a few people run a partnership, and only a few cars operate the rental industry. They call themselves rental companies in business advertisements, and they are small-scale sole proprietorship enterprises. However, the partnership enterprises announce to consumers with the names of "company" or "group" that if the names such as "shopping mall" and "center" do not conform to the actual scale, then such advertisements are undoubtedly fraudulent advertisements, which will not only involve the characteristics of the above-mentioned goods (or services) and the sources of raw materials. The business conditions of enterprises and enterprise leaders can be used as the contents involved in advertisements. Fraud advertisements often exaggerate these situations to deceive customers, and there are also false sales of repayment of capital and false propaganda behaviors. The above is the introduction about which department complained about false propaganda. For product sales, we need to know the specific procedures, know the relevant knowledge of goods in advance, and make relevant preparations. If you still don't understand this, I suggest you consult a lawyer.