Difference 1. Establishment background.
Although they are both Honda companies, due to their different establishment times, Guangqi Honda has a more competitive advantage and is stronger than Dongfeng Honda in terms of qualifications. The product positioning of the two car companies is different. Guangqi Honda focuses more on the manufacturing of commercial vehicles, while Dongfeng Honda focuses more on the production of young models.
Difference 2. Different brands.
Both car companies have many sub-brands, such as Gesitu and Accord owned by GAC, while Dongfeng mainly sells Civic, Grey, etc. Through the establishment of these sub-brands, it has attracted many customers of its own brand.
Difference 3. The difference in sales volume.
In the first half of 2018, although they were all under the Honda brand, they adopted different sales strategies. It can be seen from relevant data that Guangqi Honda performed very well in the first half of the year, with overall sales exceeding tens of thousands of vehicles than Dongfeng Honda. Therefore, in recent years, whenever Honda's sales are mentioned as sluggish, they should always be talking about Dongfeng Honda.
Difference 4. The difference in product quality and consumer reputation.
Although they all use Honda's global quality standards, there are still differences in the products they produce. Guangqi Honda's factory has a higher degree of automation and better quality control than Dongfeng Honda, and its failure rate per 100 vehicles ranks lower than Dongfeng Honda. In the minds of many car consumers, Guangqi Honda's quality and reputation are higher than Dongfeng Honda.
Company Logo
Honda established a trademark design research group in the 1980s, and determined the current three-stringed speaker trademark from more than 2,500 design drawings from all over the world. That is, a framed "H". The H in the pattern is the first letter of "Honda" in pinyin Honda.
This logo reflects the characteristics of technological innovation, perfect employees and solid management, as well as a sense of tension and a sense of relaxation. The logo of Guangzhou Honda is a combination of the Chinese word "Guangzhou" and the Honda logo.
Reference for the above content? Baidu Encyclopedia-Guangzhou Automobile Honda; Baidu Encyclopedia-Dongfeng Honda