In 1996, the company's first brand "Qiushui Yiren" was established on the bank of the beautiful West Lake. After sixteen years of hard work, the company has grown into a well-known brand in China from the initial opportunity of Hangzhou Yiyi Clothing Co., Ltd. A brand management enterprise that creates elegant and urban women's clothing for the majority of female friends.

As of the end of 2008, the Qiushui Yiren brand has opened 1,200 specialty stores, shopping mall halls, and counters in major and medium-sized cities across the country. In many years of development, the "Qiushui Yiren" brand has won many awards in national competitions. In 2001, it was recommended by the China National Garment Association as the "Annual Autumn and Winter Fashion Trend Leading Brand" and in the same year was named the "Best Design" at the Beijing International Fashion Week. brand".

In 2003, the "Qiushui Yiren" trademark won the title of Hangzhou Famous Trademark, and in 2008, it was selected into the top three of the "Thirty Years of Reform and Development---Hangzhou Brands in My Mind" organized by the Hangzhou Municipal People's Government. Top ten and the only women's clothing brand on the list. Ms. Ying Cuijian, the company's design director, won the title of "China's Top Ten Designers" in 2001 and the "Lycra Fashion Best Designer of the Year" in 2002.

In 2001, the company launched the high-end fashion women's clothing brand COCOON for the first time. The brand officially debuted at China Fashion Week in November 2001 and was officially launched in the summer of 2002. So far, there are more than 200 self-operated stores and franchised stores in high-end shopping malls in major cities across the country such as Beijing, Hangzhou, Shanghai and Dalian. The market is developing rapidly and sales performance is growing rapidly, ranking among the top domestic women's clothing brands. .

In May 2008, the 1,300 square meter COCOON flagship store opened on Hangzhou Stadium Road. Journalists from major newspapers, fashion models, people from the entertainment industry, fashion industry, clothing industry celebrities and government officials came to hold the largest and highest-level cocktail party for Hangzhou clothing brands, which became a highlight of Hangzhou's fashion industry. .

In April 2007, the company launched First View, its third largest brand, which is positioned as avant-garde and casual. Once launched, it immediately gained favor among working and leisure people in the city.

In 2009, the company made another big move and launched the fourth brand FAIRY. This brand is positioned at urban white-collar ladies who are intellectual, elegant, simple and generous, and shows the modern fashion and elegant temperament of urban professional women.

On January 21, 2010, Zhejiang Impression Industrial Co., Ltd. was successfully shortlisted as the best employer in the garment industry at the annual selection event of "2009 Best Employers in China's Garment Industry." This selection activity is the first garment industry employer study held in China so far. It accurately evaluates current corporate performance through employee engagement and employees' ability to create value.

On March 18, 2010, at the 2010 District Economic Work Conference of Xiacheng District, Zhejiang Impression Industrial Co., Ltd. relied on its achievements in responding to the financial crisis, improving business output, and ensuring Xiacheng District’s economic evaluation since 2009. For its outstanding contributions to rapid development and other aspects, it was awarded the title of "Key Enterprise" by Xiacheng District, becoming the only clothing company in Xiacheng District to win this title.

In March 2010, Zhejiang Impression Industrial Co., Ltd. launched the VMI sales zero-inventory management model.

In November 2010, the company's brand "Qiu Shui Yiren" successfully signed international superstar Song Hye Kyo as the brand spokesperson.