(Huasheng Online) Starting from 6 local dogs, Fu Guanzheng once created tens of millions of wealth. And just overnight, he fell from the peak of his life to the bottom, losing all his assets and owing more than 12 million yuan in debt.
Just when everyone thought Fu Guanzheng had "fallen", the sausage-making skills left behind by his mother allowed him, who was nearly sixty years old, to create another legend. He rented an 8-square-meter shop He specializes in selling "childhood taste" sausages. Now three years later, he has incurred debts of nearly 10 million yuan.
The magical 6 native dogs
Yinpen South Road, Yuelu District, Changsha City, is not a bustling street. Every day at three o'clock in the afternoon, the entrance of "Fei Chang Bu", a small shop of 8 square meters that is not eye-catching, looks particularly lively.
At 2:30 in the afternoon on May 22, it was raining lightly, and there was still half an hour before the store officially opened. Groups of "diners" holding umbrellas came to the door one after another - they all came here to buy sausages. of.
“As long as I open the door every day, it is always the peak business period.” After taking reporters from Today’s Women’s Daily/Fengwang to witness the “spectacular” scene at the entrance of the store, Fu Guanzheng took the reporter to his The same cramped office.
Fu Guanzheng is the "indispensable" owner of this family. The 58-year-old man has snow-white hair and weighs over 130 kilograms. Although he was careful when he sat down, the chair still creaked under the pressure.
“My obesity is a disease.” Fu Guanzheng said that he suddenly gained weight at the age of 37. At his heaviest, he weighed 317 pounds. “I had to have people help me stuff myself when I got in the car. Go in".
Fu Guanzheng's illness goes beyond being fat. "Seven years ago, my respiratory muscles became necrotic. I had to use an oxygen machine every night to sleep, otherwise I would die from lack of oxygen." When talking to Today's Women When talking with reporters from the Daily News/Feng.com, Fu Guanzheng gasped for breath from time to time.
Even so, Fu Guanzheng still repeatedly emphasized: "In fact, I think that people's destiny is in their own hands, that is, never give up under any pressure." Fu Guanzheng concluded This life creed runs through his hard work.
Fu Guanzheng grew up in Yifeng County, Jiangxi Province when he was a child. Came to Changsha at the age of 20. Although he doesn't read many books, he is diligent and loves to use his brain. In the 1980s, a friend left him six little local dogs, which changed his life tremendously.
"I had no place to raise a dog. Later I found out that there was a villa in Wangcheng that could not be sold and was abandoned." Although it has been nearly 30 years, I have paid close attention to every detail of the initial start-up. I remember the politics very clearly.
Fu Guanzheng led six puppies to the roof of the villa, "blocking the corridor with a few boards to become a natural dog pen." He collected them from the canteens of some schools at the foot of Yuelu Mountain every day. Some meals were brought to the dogs, and "the dogs were raised without any cost." Three months later, "Six local dogs earned nearly two hundred yuan. At that time, I was working in a cooked food factory. A month's work The salary is only twenty or thirty yuan."
Fu Guanzheng felt that there was an opportunity to make money.
A multi-millionaire turned into a millionaire overnight
At that time, Changsha was still relatively small, so Fu Guanzheng rode his bicycle and ran around Changsha for a few days. "I discovered that all the poultry farms around are raising chickens and pigs, but not a single one is raising dogs." So Fu Guanzheng decided to quit his job and raise dogs.
In Qiaotou Village, Lei Feng Town, an abandoned primary school became Fu Guanzheng’s dog-raising base.
“The momentum is developing very well. At the peak, the number of dogs reached several thousand.” Fu Guanzheng found photos of the dog breeding base back then to prove his glorious experience. In old photos, Fu Guanzheng is holding a wooden stick with a large group of dogs. He jokingly said that he is like the leader of a beggar gang.
In the 1990s, households with ten thousand yuan were rare. But a car purchase note retained by Fu Guanzheng showed that he spent more than 200,000 yuan to buy "the first luxury Santana produced in Shanghai on April 20, 1995."
Soon, Fu Guanzheng established his own company.
“My career was developing very smoothly during that period.
"In several Huahuang contracts, Fu Guanzheng even signed the advertising production boards for many lines of the railway department, and contracted a piece of wasteland in Beijing to plant nanmu.
"My total assets once reached With more than 20 million yuan, there were 6 bodyguards when he went out. That was 20 years ago. "Fu Guanzheng repeatedly emphasized.
This is the legend of the wealth brought by six dogs to Fu Guanzheng. However, the appearance of the chicken caused the "wealth empire" that Fu Guanzheng worked so hard to manage to collapse in an instant.
In the late 1990s, supermarkets gradually emerged. Dog meat produced by Fu Guanzheng also entered the supermarket.
“A friend told me that raising dogs is too simple. The breeding base can also raise chickens and so on. "Fu Guanzheng thinks it makes sense.
After the chickens were introduced to the breeding farm, problems arose.
Not long after the chicken and dog meat from the breeding company entered the supermarket, he did not wait for wealth, but Then came the devastating news: “Our products were found to have avian influenza, and the news reported it by name. "Fu Guanzheng said, "Not only do I have to face returns, but I also have to bear compensation according to the contract. "A month after these problems were dealt with, Fu Guanzheng's breeding farm was destroyed, and the nanmu was sold to make money.
"All the money earned through hard work was gone, and he also owed money to banks and private individuals. A debt of more than 12 million yuan. "Fu Guanzheng said that his current snow-white hair was left over from that time. He tried to change his career and make a comeback, "Later I started an electric motorcycle business, but it didn't bring much change. ”
“In fact, money comes and goes, and although the gap in my heart is huge, the most sorry thing is that I delayed my child. "Fu Guanzheng said that his eldest daughter's plan to study abroad was delayed due to lack of money. The second daughter studied journalism and the third daughter studied art, but ultimately failed because of the failure of his business.
Continued The next ten years were the most painful period for Fu Guanzheng.
The skill passed down from his mother made him earn tens of thousands of dollars a day.
In April 2012, Fu Guanzheng’s youngest child made money. Get married.
“Our family had a meeting to discuss debt. "Fu Guanzheng said, however, in the end, the family was very frustrated. Although his real estate could repay part of the debt of more than 12 million yuan, he could not repay the remaining nearly 10 million yuan in any case. "If I am not clear in this life, it means that it will be difficult for my children to be clear in their lives. "
Even so, the family finally made a list. "Our house can be sold for more than 4 million, so we will pay off the creditors who need it most first. "Fu Guanzheng said, this at least shows that my attitude towards paying back the money is also a matter of integrity.
On May Day of the same year, Fu Guanzheng wandered around Rongwan Town, Changsha City and came to the bank. On Pennan Road, the information about the sublet of a storefront caught his attention. It was only a small storefront of 8 square meters, more than ten meters away from the main road, which was a fatal flaw for doing business.
But Fu Guanzheng is interested in it: "What I am interested in is the rent of this storefront. "Compared with the rent of nearby storefronts, which often cost 3,000 to 4,000 yuan, this storefront only costs 1,600 yuan a month.
What can this small storefront do? What can it do to attract others' attention?
“I found that Changsha people like to eat fried snacks. "Fu Guanzheng said, "However, I have eaten fried sausages from famous places such as Rongwan Town and Pozi Street in Changsha City, but they don't have the same flavor as the fried sausages made by my mother when I was a child. ”
Fu Guanzheng analyzed: “There are many reasons for this. First of all, it must be the supply of goods. Another key is the matching of materials. The sausages sold in many places now always taste weird. One of the main reasons is that the meat is not of good quality, and some people even get poisoned after eating them. "
"My mother once told me that the key to delicious sausages lies in the selection of meat. From the same pig, the combination of different parts of meat is important. "Fu Guanzheng seemed very mysterious.
However, before Fu Guanzheng was going to rent this small shop, out of caution, he bought meat and ingredients and started doing "experiments."
"At first, I always felt that it was missing the taste that my mother made. Later, I returned to my hometown in Jiangxi and asked my elders. Finally, after many experiments, I finally found the taste of my childhood."
It doesn’t matter if you and your family think it tastes good, because things ultimately depend on others’ approval. Every time the sausages are made, Fu Guanzheng always instructs his children to invite their classmates and friends to taste them at home. "Everyone who has tried it says that if you open a shop, it will definitely be popular." Fu Guanzheng said that the encouragement from people around him finally made him take the first step - spending 30,000 yuan to open this 8-square-meter small shop. The shop was rented and he gave his snack bar a name - "Indispensable".
The aroma of wine is not afraid of the depth of the alley, and "it must be in the intestines" quickly became popular.
“In the first month, I made more than 50,000 yuan.” Fu Guanzheng said that this was something he had never expected. “We didn’t do any advertising, we just relied on word of mouth. Profits continued to rise, and in the best month, I made nearly 200,000 yuan.”
After four months of operation, a regular customer found Fu Guanzheng. "He told me that he was willing to pay 30,000 yuan if I wanted to pass on my skills to him." The words of this regular customer inspired Fu Guanzheng to introduce franchise stores, others would pay the franchise fee, and he would provide the ingredients. This way, his reputation would spread. Go out, and the food provided can also generate economic profits.
In September 2012, Fu Guanzheng opened its first franchise store, and then the second, third... franchise stores were opened one after another. Fu Guanzheng also quickly registered the trademark "无 intestines".
In 2012, Fu Guanzheng settled the accounts and found a net profit of nearly 2 million yuan. "Others say that this 8-square-meter shop is like a cornucopia. I think if this continues, my remaining debt of nearly tens of millions will be settled."
Sure enough, after waking up early and being greedy at night, After working for three years, Fu Guanzheng's "Fine Food" business has more than 60 franchise stores across the country, "all in Anhui, Guangdong and Hubei". The franchise fee exceeds 2 million, plus the three-year turnover is 7 million. More than 10 million, with a total income of nearly 10 million.
“I didn’t expect that in just three years, this small shop would actually bring me tens of millions of wealth. The original debt of more than 12 million yuan is now only more than 1 million yuan in the bank. By the end of this year , I can definitely pay off the debt." After saying that, Fu Guanzheng breathed a sigh of relief.
“Many people advised me to strike while the iron is hot and expand the store, but I don’t have so much energy to do it. I just need to run this small store well. There are also big things with a small store and a small cost. There will be great benefits. If you want to come to study and visit, I welcome you at any time (13786174488)," Fu Guanzheng said.
Editor: Lu Xianghui