Shop settlement refers to merchants settling in. Merchants enter the Taobao platform to conduct buying and selling transactions. The purpose of core merchants settling in is to enhance the local business experience. The platform must first have a certain degree of understanding of the merchants, identify unique personalities, product features, channel and brand resources, professional skills and other information, and more accurately provide personalized products. Growth empowerment and business guidance.

1. What does store settlement mean?

Shop settlement refers to merchants settling in.

It refers to merchants entering the Taobao platform to conduct buying and selling transactions.

2. What is the use of store settlement?

The purpose of core merchants settling in is to improve the business experience. The platform must first have a certain degree of understanding of the merchants.

Identify information such as unique personas, product features, channel and brand resources, professional skills, etc., and provide more accurate personalized growth empowerment and business guidance.

For example, if you are a designer who owns clothing, by submitting proof and being certified as competent, you can allow people who want to design types to enter the industry and find stores earlier. This can also identify a group of stores with potential.

If merchants with high potential are selected into the platform, they will receive professional industry guidance, support, and preferential registration rights. It needs to be reviewed. If you pass, you will have the opportunity to enter the reserve pool and participate in the high-potential growth empowerment plan, which is very helpful to everyone.

If you are a merchant with distinctive positioning or products, or have unique advantages, you can try to register.

By submitting design-related certificates and certification as capable, industries that require design types can enter and discover stores earlier. If selected as a high-potential platform, you will receive professional guidance, support, Priority registration rights, etc.

Taobao’s core merchants can gain traffic support from the Taobao platform and quickly grow into larger stores.

If a merchant has its own unique advantages, it will definitely be able to develop even more after settling in. Therefore, qualified merchants should not miss the good opportunities provided by the platform.

3. What are the qualification requirements for Tmall stores?

1. The registered capital of most category store companies must be more than 1 million;

2. Most category store companies are established in accordance with the law and have been operating continuously for one year or more;

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3. The company that opens a store needs to be qualified as a general taxpayer;

4. The trademark registration time for most categories must be more than one year, and the trademark status is R-marked. (Try not to choose a trademark that has just been applied for and has not been promoted offline)

5. The store deposit amount is as follows:

Flagship stores, specialty stores: stores holding a trademark registration acceptance notice The deposit is RMB 100,000, and for stores holding registered trademarks, the deposit is RMB 50,000.

Specialized stores: The deposit for stores holding a trademark registration acceptance notice is RMB 150,000, and the deposit for stores holding registered trademarks is RMB 100,000.

6. The annual software service fee amount is based on the first-level category operated by the merchant, and is divided into two levels: RMB 30,000 and RMB 60,000.