Since last year, many people have been discussing the news that "without a Class 35 trademark, you cannot open a Tmall flagship store", which has caused panic among merchants who want to open a store on Tmall. So, is it necessary to have 35 types of trademarks to enter Tmall? If not, then you really can’t move in?

In fact, this "without Class 35 trademarks, you cannot open a Tmall flagship store" is aimed at Tmall's "flagship store" type, and most of it is for "flagship stores" that operate clothing and snacks. shop". Many people who have studied Tmall stores know that Tmall stores are divided into flagship stores, specialty stores, specialty stores and flagship stores.

Flagship stores are stores opened on Tmall with their own brands or brands that are exclusively authorized by the trademark owner; specialty stores are stores that are opened on Tmall with brands that are generally authorized by the trademark owner; Specialized stores refer to stores that operate two or more brands under the same Tmall operating category.

Shopping mall-type flagship stores refer to flagship stores opened under service-type trademarks and operating multiple brands.

Tmall has different requirements for these four types of stores, and they will be adjusted according to the product type. For example, if you want to open a domestic cosmetics store, first of all, the company must Obtain a "cosmetics production license", but if you want to open a store such as "model toys, animation, peripherals, cos, and board games", there is no requirement in this regard.

There is also the restriction of "must hold 35 categories of trademarks", which are mostly aimed at businesses operating in the categories of "snacks/nuts/specialties" and "aquatic products, meats/fresh fruits and vegetables" in the clothing and food categories. /Delicatessen” flagship store.

Now that this issue has been clearly explained, let’s take a look at what Class 35 trademarks are. In the Trademark Goods and Services Classification Table, Class 35*** is divided into 9 groups:

3501 Advertising

3502 Business Administration Auxiliary Industry

3503 Promote for others

3504 Personnel Management Support Industry

3505 Commercial Enterprise Relocation

3506 Office Affairs

3507 Accounting

3508 Single Service

3509 Retail or Wholesale Services of Drugs and Medical Supplies

So, even if you have a trademark in Class 35, the service specified by your trademark does not If it includes one of the above 9 services, it also does not meet the requirements.

Finally, let’s go back to our topic and the topic of this article - is it necessary to have 35 types of trademarks to enter Tmall? For the time being, only flagship stores have demand for this, but it does not rule out the future. After the Tmall entry rules are updated again, all stores entering will have this requirement. Therefore, considering the registration of Class 35 trademarks as soon as possible will definitely have more advantages than disadvantages for enterprises. Any enterprise with advanced vision should take action.

If you want to register a Class 35 trademark or purchase a Class 35 trademark, you can find a professional trademark agency to complete it. It is an agency that specializes in solving problems such as trademark registration, trademark transfer, brand licensing, and trademark cases. It is worth it trust.