Pinduoduo, as a well-known domestic e-commerce platform, has attracted many merchants to settle in, and Pinduoduo platform has huge traffic. As long as everyone seizes the opportunity, there is still a foothold on the platform, then Pinduoduo will open What does a store need? Next, we will explain this to you.
1. Ordinary stores: Ordinary stores are what I call personal registration. You need to upload photos of the front and back of the original ID card, a recent photo of the person without a hat, and a photo of the ID card in hand, and then conduct real-person authentication. If the plan is an individual industrial and commercial household, you also need to upload the business license number of the resident.
2. When choosing a company to settle in, you need to upload the company's business license, organization code and tax registration certificate, as well as the account opening license. If you are a business in the food and health category, you also need to upload a food business license. Video manufacturers need to upload a food production license and pay a deposit.
3. Flagship stores, specialty stores and exclusive stores: If you need to open these three types of stores, in addition to the above three enterprise certificates, you also need to submit a quality inspection report, trademark registration certificate and authorization letter. These documents also require one-to-one correspondence. The quality inspection report must be issued by a third-party testing agency within one year, and the party submitting the inspection must be the store opening company or brand authorization letter.
How to operate a Pinduoduo store?
1. Select products
The first thing to do when entering Pinduoduo is to select products. You can search for keywords to see Look at the situation of other stores, focus on platform sales, competition level, price advantages, etc., and discover new products. You can’t blindly imitate others, you have to win at the starting line with your eyes, and the product richness of the platform is not very rich yet, so the opportunities are still great.
2. Optimization of product details page
Whether there is conversion after Pinduoduo products are put on the shelves depends on whether the details page can hit the pain points of buyers. It also tests the skills of operations and art. Got the basic skills. Store operations must first list the content and layout of the details page, and then the artist must design it according to the style of the store and products.
3. Promotion
There are many ways to promote, including free traffic acquisition, paid traffic acquisition, event traffic acquisition, etc. However, if you are a small and medium-sized seller, you should do it in the early stage. For your own free traffic, start with keywords first. Once your natural search traffic grows, you will then consider paid traffic and event traffic. Of course, you should also start based on your own situation analysis.
Of course, merchants must also do a good job in pre-sales and after-sales of the store. When customers have problems that need to be solved, merchants must deal with them in time. In short, the quality of merchant operations directly affects the conversion of the store. , so if merchants want their stores to develop well, they must master operational skills and run their stores well!