Tian Fei brand "Kweichow Moutai" is maotai-flavor liquor introduced by Kweichow Moutai Company. The company has been approved for registration, and obtained Tian Fei pattern and word mark. Kweichow Moutai Company claimed in the first trial that "Tian Fei Brand" series of Maotai liquor won the gold medal in the 5th Asia-Pacific International Trade Expo with 1994, which is well-known at home and abroad.
The monthly sales of "Tian Fei Bulao Liquor" produced by Tian Fei Bulao Liquor Company and Quanshun Liquor Company exceeded 500 pieces, which infringed the exclusive right to use the trademark of Kweichow Moutai Company. Accordingly, Kweichow Moutai Company claimed an economic loss of 3 million yuan and a reasonable expenditure of 654.38+10,000 yuan from the second defendant company.
The annual report recently disclosed by Kweichow Moutai shows that the company's finished wine inventory in 20 12 was 7444. 14 tons, down 15.99% year-on-year. Although the inventory decreased, the value of liquor in Maotai's inventory increased. The annual report shows that the book balance of the company's inventory goods is 730 million yuan, a slight increase of 5.95% year-on-year. This also means that the inventory of Maotai high-end liquor has increased, so the book value has increased.
According to the value and inventory of liquor in stock, the cost per catty of Moutai is only 49 yuan. 20 13 maotai self-operated store 53 degrees 500ml Tian Fei maotai retail price is 15 19 yuan/bottle. No wonder Maotai's gross profit margin reached a record 94. 17%, which also made its net profit margin exceed 50% for the first time.