Trademark registration agents have the following benefits: short time, saving financial resources, etc. Because those who act as agents for trademark registration authorities generally have corresponding qualification requirements and have relevant past registration experience, they are more familiar with the registration requirements and procedures.

Legal Basis

Article 18 of the Trademark Law of the People's Republic of China

You can apply for trademark registration or handle other trademark matters by yourself , or you can entrust a legally established trademark agency to handle the matter.

When foreigners or foreign enterprises apply for trademark registration and handle other trademark matters in China, they should entrust a trademark agency established in accordance with the law to handle it.

Article 19

Trademark agencies shall abide by the principle of good faith, abide by laws and administrative regulations, and handle trademark registration applications or other trademark matters as entrusted by the agent; The principal's business secrets learned during the agency process shall be subject to confidentiality obligations.

If the trademark applied for registration by the client may be prohibited from registration under this Law, the trademark agency shall clearly inform the client.

If a trademark agency knows or should know that the trademark applied for registration by the client falls under the circumstances specified in Articles 4, 15 and 32 of this Law, it shall not accept its entrustment.

Except for trademark registration for its agency services, a trademark agency shall not apply for registration of other trademarks.