Hello, font design is the face of a business. When getting to know a store, the first impression is the frame content described above in the signboard font design. Understand the business services of the store, so the signboard font design has Very representative.

Graphic design: refers to functional modeling activities on a plane, including layout design, font design, graphic design, binding design, etc., and of course print advertising. For example, logo, VI, packaging, and catalog are the most typical graphic design work. Graphic design focuses on visual composition. Although it also has concepts, it has more of a symbolic meaning.

Advertising design: It is the visual expression of advertising. It needs to clearly express the advertising theme and visualize the advertising creativity. The most basic function is to "tell things", convey information, and explain opinions.

The design concepts of the two are different. People who do good design may not be able to do good advertising, and vice versa. Compared with "copywriting" who uses words to express creativity, AD's job is "patterns" and uses images to express creativity. This is what advertising design is all about.

Broadly speaking, any objective object that can form a visual impression in the human visual system can be called a graphic. The difference between the two:

(1) Graphics are vector concepts. Its basic element is a graphic element, which is a graphics instruction; while an image is a bitmap concept, and its basic element is a pixel. The image display is more realistic, while the graphics are more abstract, with only lines, points, surfaces and other elements.

(2). The display process of graphics is carried out in the order of graphic elements. The image display process is carried out in accordance with the order of pixels arranged in the bitmap, regardless of the image content.

(3) Graphics can be transformed without distortion, while image transformation will cause distortion. For example, when the image is enlarged, the border will produce a staircase effect, which is commonly known as aliasing.

(4). Graphics can be individually modified, edited, etc. on a unit basis. This does not work for images, because there are no independent units of image content in the image, and only pixels or image blocks can be processed.

(5) Graphics are actually abstractions of images. It is processed and stored in the specific format of the graphics. Once it is on the screen, it is no different from the image. During the abstraction process, some prototype image information is lost. In other words, graphics are more abstract images