Reverse counterfeiting refers to tearing off the trademark and replacing it with one's own trademark during the recirculation process of the goods. The exhaustion of trademark rights means that after the trademark registrant or licensee sells the goods using the registered trademark, If others sell it again, they do not need to obtain the permission of the trademark registrant, and it will not be regarded as an infringement of the exclusive right of the trademark. However, the trademark on the goods is not allowed to be replaced at will. If it is replaced, it will be an infringement.