"The most competitive brand in China market" is the honorary laurel with the highest satisfaction of actual buyers independently evaluated by the World Brand Value Laboratory. "The most competitive brand in China market" is collected by the World Brand Value Laboratory (WBVL), and then through qualitative and quantitative analysis, on the one hand, some explicit indicators are quantified, on the other hand, some factors that are difficult to quantify are processed by Delphi method and questionnaire survey method to screen out candidate brands. The expert committee of the World Brand Value Laboratory evaluated the performance of each brand in five aspects: buyer satisfaction, brand reputation, brand innovation, brand influence and brand leadership, and finally determined the "Most Competitive Brand in China Market". The officially shortlisted brands will have the opportunity to be nominated for the "China 5 Most Valuable Brands Award" in 21 (the 7th).

the World Brand Value Lab is a world-class, international professional research institution of brand and intellectual property rights, which is quite famous in the field of global brand research. The "China 5 Most Valuable Brand" (also known as the "Oscar Award" of China Brand), which is equally famous as "China Famous Trademark" and "China Famous Brand Product", is selected by the World Brand Value Laboratory and enjoys a lofty position in the global brand community.