Current location - Trademark Inquiry Complete Network - Trademark inquiry - Why does China's new trademark law stipulate reverse counterfeiting as trademark infringement?
Why does China's new trademark law stipulate reverse counterfeiting as trademark infringement?
hello, this is because reverse counterfeiting refers to the behavior of the actor changing his registered trademark without the consent of the trademark registrant and putting the goods with the changed trademark back on the market. Reverse counterfeiting violates the principles of good faith and fair competition.

It hinders registrants' efforts to publicize their trademarks, expand their brand awareness and increase their market share by selling goods, thus damaging the rights of trademark owners. It is stipulated that trademark infringement can better protect trademark owners.

I hope I can help you.