"Bai Jia" changed its name to "Bai Jia Chen Ji"
The three-year trademark dispute between "Bai Jia" and "Bai Xiang" came to an end in 2012.
With only three months left before June 2012, Chen Zhaohui, chairman of Sichuan Baijia Food Co., Ltd., revealed in an interview with a reporter from Chengdu Commercial Daily that the "Baijia Chenji" trademark announcement period has started. By the end of the month, it is expected that the right to use the "Baijia Chenji" trademark will be obtained in half a year. This means that China's largest fan company "Baijia" will officially change its name to "Baijia Chenji".
Yesterday, a reporter from Chengdu Business News visited Wangfujing, Hongqi, Ito and other major supermarkets and found that most of the instant vermicelli series and snack food series under Sichuan Baijia Food Company have been "renovated" - the trademark is from "Bai Family" became "Bai Family Chen Ji". However, "Baijia Chenji" does not have a registered trademark "R" logo.
A reporter from Chengdu Business News found from the China Trademark Online that "Baijia Chenji" has registered trademarks in nine major categories, including edible snacks, edible oil, fruit salad, jelly, etc. The trademark application date is July 23, 2010, and the preliminary review announcement date is February 7, 2012
The Bai family changed its name to "Bai Family Chen Ji" and the "fans" are still awesome
A few days ago , an "Apology Statement" published by Sichuan Baijia Vermicelli Co., Ltd. attracted widespread attention from all parties. The trademark battle between Baijia and Baixiang, which lasted for more than three years, was finally concluded. As the plaintiff, Sichuan Baijia eventually lost the "Baijia" trademark, and "Baijia" will be renamed "Baijia Chenji". Will consumers accept the renamed "Baijia Chenji"? As the company's products are healthy, convenient and fashionable, they have always been favored by consumers. "Baijia Chenji" is expected to continue the glory of "Baijia".
According to the "Apology Statement", the Bai family publicly admitted for the first time that "it had published unfavorable and false reports about Baixiang Food Group on the Internet and in newspapers. In this regard, the Bai family has realized its mistake, And sincerely apologize to Baixiang Food Group." In fact, the "twin brothers" Baijia and Baixiang filed a lawsuit as early as 2008 because their trademarks "looked too similar".
According to the agreement, the "Bai Family" trademark will be abolished in the convenience fan industry in the future. Faced with the fact that the brand assets created by the company over the years will be lost, what is the attitude of the Bai Family? The reporter interviewed a company manager surnamed Xiao about this incident. He did not give much explanation. He just told the reporter: "The company is still very willing to finally reach a settlement through an agreement. The result of the agreement has met the company's minimum expectations." It is not difficult to see that the company is still very sad about losing the "Baijia" trademark.
How much impact will the change of "Bai Jia" to "Bai Jia Chen Ji" have on the company? In this regard, the above-mentioned manager surnamed Xiao said that changing the trademark will not affect the company's development. Judging from the company's Spring Festival sales, consumers still like the company's products very much. At the same time, some people in the industry believe that although the trademark change will have a certain impact on the company in the short term, this impact is limited. As the number one brand of purple sweet potato snack foods, Sichuan Baijia's products have been widely recognized by consumers. In particular, the "Ai Zi Ji" series of snack foods launched on the eve of the Spring Festival have been enthusiastically sought after by the general public, especially young people who advocate fashion and health. The company's previous "Single Nobles" series are also popular because of their "intimate" And he has won a lot of fans for himself. Although the company's trademark has changed, as long as the company can maintain the quality of its products, "Bai Jia Chen Ji" is expected to continue the glory of "Bai Jia".
The reporter then interviewed many consumers, mostly young office workers and students. Most of them did not know the news of the name change of "Baijia", but most of them said, "We have always been Baijia. Fans, this change of brand name may make us hesitate for a while, but as long as it still tastes the same, we will still support it, just like Nongfu Spring’s previous change of packaging.”