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Brand overview of Huzhu Highland Barley Wine

Huzhu--Huzhu Tu Autonomous County, Qinghai Province, Huzhu highland barley series wine has a history of more than 300 years.

Huzhu highland barley series wine is brewed on the basis of ancient traditional craftsmanship and modern advanced science. The highland barley series wine is formulated with highland barley, a unique food crop of the Qinghai-Tibet Plateau, and natural health herbs such as cordyceps, velvet antler, wolfberry, etc. The product does not add any flavoring substances during the production process, and the wine aroma comes from the highland barley during the production process. Due to the natural aroma of the raw materials, the wine has the characteristics of no headache, no dry mouth, and no stomach upset after drinking. Due to its unique production technology, unique brewing raw materials and unique product style, the "Huzhu" brand highland barley series wine is known as the "Pearl of the Plateau and the Wonder of the Wine Forest".

Qinghai Huzhu Highland Barley Wine Co., Ltd. The company's main business is the research and development, production and sales of highland barley wine. Its main products include Huzhu, Tianyoude, Badashoufang, Yongqinghe and other series. The highland barley wine produced by our company is a light-flavor liquor and has been recognized by the China Brewing Industry Association as "the representative of Chinese light-flavor liquor (highland barley raw material)". It is the leading enterprise in the highland barley wine industry in my country and has been rated as the "Outstanding Leading Enterprise in the National Food Industry in 2007-2008" by the China Food Industry Association. Its "Huzhu" and "Tianyoude" brands have been recognized as China's "Well-known" by the Trademark Office of the State Administration for Industry and Commerce. Trademark"; in June 2010, the company was designated as a "National Trademark Strategy Implementation Demonstration Enterprise" by the State Administration for Industry and Commerce, and the registered trademark "Huzhu" was rated as a "Chinese Time-honored Brand" by the People's Republic of China and the Ministry of Commerce. The "Huzhu Highland Barley Wine" produced is produced in a specific area, namely Huzhu Tu Autonomous County, Haidong District, Qinghai Province. The quality, reputation or other characteristics of the product essentially depend on the natural and human factors of the autonomous county, so it is approved by the General Administration of Quality Supervision, Inspection and Quarantine. "Geographical Indication Products".

Qinghai Huzhu Highland Barley Wine, referred to as Qinghai Barley Wine, won the 23rd place in national liquor in 2013 and the first brand of highland barley wine in China. On August 26, 2013, the "Huazun Cup" Fifth China Liquor Brand Value Evaluation Results Conference, known as the Olympics of the Chinese Liquor Industry, hosted by the China Liquor Circulation Association and the China Brand Strategy Research Institute, was held at the National Conference in Beijing. The Center announced that after evaluation by the organizing committee, the brand value of Qinghai Huzhu Highland Barley Wine (referred to as Qinghai Barley Wine on the Shenzhen Stock Exchange) reached 5.521 billion yuan, a year-on-year increase of 15.33%, ranking 23rd among Chinese liquors. Won the best-selling brand of highland barley wine in Huazun Cup in 2013, the first brand of highland barley wine in Huazun Cup in 2013, the top 30 Chinese liquors in Huazun Cup in 2013, the top 40 Chinese liquor companies in Huazun Cup in 2013 and the top 40 Chinese liquor companies in Huazun Cup in 2013 Top Ten Quality and Safety Famous Wines and other awards.

In September 2007, the General Administration of Quality Supervision, Inspection and Quarantine of the People's Republic of China and the China National Standardization Administration Committee issued the national standard "Geographical Indication Product Huzhu Highland Barley Wine", and the company was the main drafting unit of the standard. It is an executive director unit of the China Brewing Industry Association, a member unit of the Liquor Professional Committee of the China Food Industry Association, and a member unit of the China Liquor Circulation Association. It holds the "Enterprise Credit AAA Certificate" issued by the China Food Industry Association and the "2005-2006 China Food Industry Quality and Efficiency Award" issued by the China Food Industry Association. The "Huzhu" brand Huzhu Touqu liquor produced by the company was awarded the title of "National Recommended Brand for Quality, Safety and Integrity of Liquor Products" by the China Brewing Industry Association.

Qinghai Huzhu Tianlu Winery, located in Weiyuan Town, Huzhu County, Qinghai Province, produces and sells Huzhu Tianlu series of wines (including Tianlu Touqu, Tianlu Chun One, Two, Three and Four Stars) Tianlu series of wines use pollution-free high-quality highland barley from the Qinghai-Tibet Plateau as raw materials, using the ancient traditional highland barley sprinkling brewing process, manual operation, and pure grain brewing. The product is natural and pure, with original flavor, no headache after drinking, no dry mouth, quick sobering up, and unique style of highland barley wine. Qinghai Huzhu Tianlu highland barley wine has a good taste and is a strong drink (45-50 degrees).

Qinghai Huzhu Chengfeng Winery, located in Ganjiabao, Tangchuan Town, Huzhu County, Qinghai Province, produces and sells Huzhu Highland Barley Series wines (including Highland Barley Rhyme Series, Highland Barley Quality Series, Highland Barley Prince Series, and Eight Tan Vintage Series). series, Jiulong Tianfu series, Jincai highland barley series, highland barley powder liquor and other series of wines), Chengfeng series wines use pollution-free high-quality highland barley from the Qinghai-Tibet Plateau as raw materials, and use the ancient traditional highland barley sprinkling brewing process, manual operation, and pure grain brewing.