1, apply for 1 and you can enjoy the protection of 27 countries. EU trademarks have the characteristics of "one-stop" protection. Trademark registration can be protected by the 27 member States of the European Union, and the adjudication of trademark cases will be executed in all EU countries. (EU's 27 member States: Germany, France, Italy, Belgium, Luxembourg, Denmark, Sweden, Spain, Portugal, Finland, Greece, Austria, Netherlands, Ireland, Cyprus, Czech Republic, Estonia, Hungary, Latvia, Lithuania, Malta, Poland, Slovakia, Slovenia, Romania, Bulgaria and Croatia).
2. Enjoy the priority of the Paris Convention. If the same trademark is used for the designated name of one or more goods or services, priority may be given when applying for a homonym trademark six months after the application is filed by the member countries of the Paris Convention.
3. The overall cost is low and the cost performance is high. You only need to apply for registration once to use the trademark in the 27 member States of the whole European Union. Compared with applying separately in each member country, the cost is greatly reduced.
4. The EU trademark registration cycle is fast. The trademark application period in most countries in the world is about 12 months, or even longer; The registration period of EU trademarks is usually about 6 months, sometimes shorter.
5. Europe has a vast consumer market. Europe has a high level of consumption and has gathered many developed countries. Registration of EU trademarks is helpful to enhance corporate image, package brands and open up overseas markets.