Analysis of common brands, I think dairy fonts generally choose more rounded strokes, which makes people feel closer. Warm colors, mainly blue, green and red, can remind people of nature. Signs are often marked with brand colors and anti-white effects, which can better fit the characteristics of the product itself and express the visual feeling of milk, or add some liquid flow or curves and lines to make people understand more intuitively and quickly. Seeing this type, you will naturally think of milk.