The important role of corporate culture

1. The construction of corporate culture is a key factor in the core competitiveness of an enterprise. Corporate culture refers to the sum of community consciousness, values, professional ethics, behavioral norms and standards formed through social practice under certain socio-economic conditions and followed by all members. The unique cultural management model with value as the core formed during its own development is an intangible force and capital that unites people to realize self-worth and enhance corporate competitiveness. The main content of corporate culture is corporate values, corporate spirit, corporate management methods, corporate fashion, and ethical codes of conduct that corporate employees must abide by. A successful corporate culture must have the following characteristics: it is concise and easy to understand, convincing and convincing; it has widely recognized values; there are successful practices and verifications under the guidance of values; it gives important members of the company a sense of mission; it makes employees have a sense of mission for the company. , corporate representatives, corporate symbols and logos generate emotions. This is also the basis for corporate culture to become the internal driving force of the enterprise.

Corporate culture is essentially a competition culture. In this competition, the credibility, image, brand and popularity of the company have become immeasurable intangible assets and occupy a very significant role in the market competition. status. In this sense, the competition of modern enterprises is ultimately the competition of corporate culture. From this perspective, an enterprise is not only an economic organization, but also a cultural organization. The production and operation activities of enterprises are not only product competition, but also cultural competition. Therefore, corporate competition is actually a cultural competition hidden behind corporate image display, product advertising and social public relations activities. Building corporate culture is to improve the core competitiveness of the company and pursue good corporate benefits. Enterprises must pay attention to cultural strategy, use culture to win the market, and use corporate culture to promote enterprise development. This is a key factor in improving the core competitiveness of enterprises.

2. Corporate culture construction is a powerful internal driving force for enterprise development. Excellent corporate culture plays an important role in enterprises: First, corporate culture has a cohesive effect. Corporate culture is a kind of "glue" that can tightly bond and unite employees so that they can have clear goals and work in unison. Fundamentally speaking, the basis for the cohesion of the enterprise's workforce is the enterprise's career goals. The cohesion of corporate culture comes from the correct choice of the company's fundamental goals. If the enterprise's career goals are in line with both the interests of the enterprise and the personal interests of the vast majority of employees, that is, a win-win goal for both the collective and the individual, then it means that the foundation of interests generated by the cohesion of the enterprise is in place. . Otherwise, no matter which strategy is adopted, the formation of corporate cohesion can only be an illusion.

Secondly, corporate culture plays a guiding role. The guiding role includes value orientation and behavior orientation. The core values ??and spirit of the enterprise play an invisible guiding function and can provide the enterprise with the correct direction and important methods of long-term significance and a larger scope, thus unifying the will of the enterprise and individuals and making the enterprise faster and better. , survive and develop more stably.

Third, corporate culture has a motivating effect. Motivation is a mental force or state. The cultural atmosphere and value orientation formed by corporate culture is a kind of spiritual stimulation, which can mobilize and stimulate the enthusiasm, initiative and creativity of employees, induce people's potential wisdom, enable the employees' abilities to be fully developed, and improve the subordinate organizations and The employees' independent management ability, independent operation ability and vitality enhance the overall execution ability of the enterprise.

Fourth, corporate culture has a restraining effect. Corporate culture includes content related to standardized management, and management itself also reflects corporate culture. What should not and cannot be done in corporate behavior is the result of the "soft" restraint function played by corporate culture and corporate spirit, which is a kind of immune function. Binding can improve employees' consciousness, enthusiasm, initiative and self-discipline, enable employees to clarify the meaning and working methods of their work, thereby enhancing their sense of responsibility and mission.