The abbreviation of Louis Vuitton brand

Louis Vuitton was founded in 1854 and is now part of the Moet Hennessy LouisVuitton Group, a French company specializing in high-end luxury products. Founder Louis Vuitton's first career was packing luggage for celebrities and aristocrats when they traveled. He witnessed the invention of the steam train and the development of steamship transportation. At the same time, he also deeply understood the difficulty of folding the domed suitcases at that time.

As a result, Louis Vuitton revolutionized the creation of the flat-top leather trunk and opened its first store in Paris. Just like today, his designs were quickly copied and flat-topped square trunks became the trend. Louis Vuitton's suitcases were first paneled with gray canvas. In 1896, Louis Vuitton's son George used the abbreviations L and V of his father's name and a floral pattern to design the monogram that is still famous today. Monogram Canvas style.

During World War I, Louis Vuitton switched to making stretchers that could be folded into military suitcases to meet the needs of the time. After the war, he concentrated on making suitcases and won the favor of many celebrities, with a steady stream of orders. By the time of Louis Vuitton's grandson, Gaston, products had reached the pinnacle of luxury, creating special-purpose boxes. Some were equipped with tortoiseshell and ivory combs and mirrors, and some were equipped with tortoiseshell and ivory combs and mirrors. sterling silver crystal perfume bottle. Louis Vuitton will also tailor-make a variety of products for individual customers at their request.

A full century has passed, and the monogrammed canvas bag printed with the unique pattern of the "LV" logo has become a fashion classic along with its rich legendary color and Athenian design. Over the past 100 years, the world has experienced many changes, and people's pursuits and aesthetic concepts have also changed accordingly. However, Louis Vuitton not only has an outstanding reputation, but also maintains its unparalleled charm.

Perhaps it is this charm that attracts countless top designers in the world. To celebrate the 100th anniversary of the birth of the monogram logo, Louis Vuitton's president Yves Carcelle decided to invite seven well-known avant-garde designers to design new styles of bags with the monogram logo after three years of consideration. The 7 designers are: Azzedine Alaia, Manolo Blahnik, Romeo Gigli, Helmut Lang , Isaac Mizrahi, Sybilla and Vivienne Westwood.

These outstanding designers have a keen sense of fashion. With their understanding of the classic brand Louis Vuitton, they each used their imagination and creativity to design 7 This is a refreshing new bag with monogram logo, which can be used for travel and leisure or elegant social and work places. It also creates the classic image of Louis Vuitton.

The women's handbags designed by Azettina Alea are very attractive. She perfectly combines leopard skin patterns and colors with Louis Vuitton Monogram patterns and colors, which is eye-catching. Bright.

Mauro Blahnik designed an oval-shaped bag that can hold everything needed for a day out.

The designer of the bag that looks like both a tori and a quiver, Romeo Gigli, is a travel fanatic, and this bag seems to have been designed for himself. The bag is tightened with straps like a purse. When it is not filled with anything, it has a cylindrical shape; when it is full, it becomes a torus shape. It uses Louis Vuitton's natural cowhide leather pattern, suitable for men and women.

Helmut Lang's designs tend towards minimalism. Based on appropriate proportions, he designed a box that can be used to hold turntables, so that people can enjoy high-quality music while traveling, adding fun to travel.

The frame of the transparent plastic shopping bag designed by Isaac Mizrahi is made of natural soft cowhide, and an elegant Monogram bag can be seen inside, which is the real core of the bag.

Sibyla decided to design a youthful bag that is soft, elegant, mysterious and practical.

That’s how the “Shopping in the Rain” bag was born. The backpack has simple lines and two soft shoulder straps. When it rains, a delicate umbrella can be held out from the top of the bag. The LV trademark is printed on the umbrella cloth, which allows you to keep your hands free without getting wet. Picking up something else is, no wonder, called “shopping in the rain.”

Vivian Westwood’s designs are always unexpected. She is convinced that men always notice a woman’s back first, so she designed the “butt bag” based on the curvature from the waist to the buttocks. Use the strap to fasten it to the waist from back to front, and it can also be carried on the side or by hand. There are two pockets on the outside of the bag, which is very convenient and practical.

In February 1998, Louis Vuitton's first flagship store in the world opened in Paris, and then the second one also opened on Bond Street in London. In August and September of the same year, the third and fourth flagship stores opened in Osaka, Japan and New York, the United States respectively. The business scope of each store includes Louis Vuitton's traditional luggage series, Louis Vuitton's latest men's and women's ready-to-wear series, and men's and women's shoe series.

In 1999, Louis Vuitton opened a flagship store in the Landmark Plaza in Central, Hong Kong, covering an area of ????6,600 square meters on two floors. The store is equipped with Louis Vuitton's full line of high-quality leather goods, including Suitcases, travel bags, leather handbags, small leather products, pens and new men's and women's fashion and leather shoes series, etc. We also provide private leather goods customization services. The decoration design theme of the new store is in line with the other four flagship stores of Louis Vuitton that have been opened. It blends tradition and fashion to create a warm and harmonious atmosphere, making customers feel more comfortable and comfortable when shopping. The five flagship stores are all designed by Peter Marino, a famous American architect and interior designer. He has been responsible for the interior design of many famous stores and has successfully integrated Louis Vuitton's classic style for more than 100 years. Under design.

The Louis Vuitton brand has been advocating exquisiteness, quality and comfort as the basis of its "travel philosophy" for 150 years...

Louis Vuitton ( The name Louis Vuitton spread throughout Europe and became the most exquisite symbol of travel goods. Continuing to this day, whether it is later extended to leather goods, silk scarves, watches, pens, or even clothing, they are all based on Louis Vuitton's "travel philosophy" of advocating refinement, quality, and comfort for 150 years. The starting point for design.

So New York designer Marc Jacobs (Marc Jacobs), who joined the LV Group as art design director in 1997, injected style into Louis Vuitton, a boutique brand that symbolizes Parisian tradition. A new energy. In March 1998, he proposed the minimalist philosophy of "starting from scratch" for LV, which had never produced clothing, and received positive recognition from the global fashion industry. This young designer born in the United States actually has a lot of background. Last year, he once again won the "Best Women's Fashion Designer Award in the United States" with his simple and exquisite designs that are in line with modern women's lives. In March 1998, he proposed a "from scratch" minimalist philosophy for LV, which produces clothing, and indeed received very positive recognition from the global fashion industry.