Brand design is based on the correct positioning of the enterprise itself and visual communication under the correct brand definition. It is an image entity that helps the enterprise to develop, not only helps the enterprise to correctly grasp the brand direction, but also enables people to correctly and quickly remember the corporate image effectively and deeply. Brand design comes from the original corporate brand strategy consultants and planning consultants after the strategic integration of enterprises, brand design product packaging design product modeling design: product packaging material, shape, capacity, purchase feel, packaging concept, rational design of commodity display. Product packaging design: product trademark unity, serialization, overall style, visual concept and concept refining design. Product marketing product advertising strategy: product centralized advertising communication scheme, target market attack strategy. Product promotion strategy: sales promotion, specific store promotion, activity promotion, holiday promotion, price promotion, delivery promotion and other planning. Product promotion strategy: product manual, product photography, product film and television advertising creative production, soft article advertising, etc. Product promotion field: 1. Brand image advertising part of print advertising promotion: basic style, format and overall planning of print advertising such as magazines and newspapers. Film and television advertising promotion: creativity, script, director, filming, digital production, etc. Network interactive promotion: media advertising planning, creative design of other special media advertisements, etc. 2. Creative part of corporate image album: overall style creativity, photo photography, copywriting, computer design, printing, production supervision, etc. Picture album of enterprise annual report: five-year or ten-year overall planning, photo photography, copywriting, creative design, printing, production supervision, etc. Product image manual: product photography, copywriting, creative design, printing, production supervision, etc. Third, the brand image display part of the corporate image display: display space design, display materials, display content, display production, supervision, etc. Product promotion and display: product display, product demonstration, product information, display environment, display production, supervision, etc. Product promotion and display: overall design, display staff quality training, display production, supervision and so on. Packing box: The packaging of a product is an important part of the product, which not only plays a protective role during transportation, but also directly affects the overall quality of the product. The following are the commonly used packaging materials and packaging forms: tinplate box is a kind of packaging box, made of tinplate. Because of the characteristics of tinplate, good ductility, oxidation resistance, and printing on it, it is not easy to be damaged, can be made into various shapes, and is convenient for transportation, so it has become the first choice for packaging. Tinplate boxes can be divided into cigarette boxes, candy boxes, tea cans, coffee cans, health care products boxes, perfume boxes, watch boxes, card boxes, CD boxes, gift boxes and so on. Wine packaging boxes, ginseng cans, chocolate boxes, game packaging boxes, ashtrays, etc. 1. Daily necessities: tableware; Wine set; Tea set; Kitchenware; Clocks and watches; Tools; Hardware; Battery; Others; 2, food: biscuits; Chocolate; Moon cakes; Pastry; Candy; Frozen food; Convenience food; Grain and oil products, condiments; Dried fruit; Snack food; Dairy products; Meat products; Animal food; Others; 3. Beverage: tea; Coffee; Water; Soda; Fruit juice; Others; 4. Alcohol and tobacco: wine; Liquor; Beer; Health wine; Smoke; Cigar; 5. Cosmetics: cosmetics; Perfume; Toilet supplies; Beauty products; Others; 6. Electronic appliances: computers; Audio-visual equipment; Camera; Camera; Telephone; Mobile phone; Fax machine; Television; Iron; Refrigerator; Vacuum cleaner; Lamps; Others; 7. Audio-visual products: CDs; Magnetic tape. Others; 8. Medicine and health care products: medical instruments, medicines and health care products; 9. handbag; 1. Gifts; 11. Cultural and sports supplies: stationery; Office supplies; Binding apparatus; Materials and instruments for handwriting; Materials and utensils for painting; Art equipment; Teaching materials; Musical instrument; Sports equipment; Others; 12. Crafts; 13, washing supplies, health pest control supplies; 14. Textile and clothing: men's wear; Women's wear, underwear, lingerie, bra; Shoes and hats; Socks; Ties, headscarves and scarves; Gloves; Sporadic clothing; Leather products; Bedclothes; Others; 15. Toys: game supplies; Model toys; Building blocks and combined toys; Puzzle toys; Electronic toys; Cartoon dolls; Others; 16. Local products; 17. Paints and coatings: packaging materials: paper, metal, glass, wood, ceramics, plastics, cotton and linen, cloth, composite materials and others; Packaging containers: bottles, cans, barrels, boxes, boxes, baskets, bags, cans, blister and others.