Rural e-commerce refers to the grafting of various resources serving the countryside through the network platform. Expand the service field of rural information service industry, and make it become the information service stations for agriculture, countryside and farmers all over counties, towns and villages. As the entity terminal of rural e-commerce platform, it is directly rooted in rural areas to serve agriculture, rural areas and farmers, which truly makes the services of agriculture, rural areas and farmers the biggest beneficiaries of the platform.

1. What is rural e-commerce?

Rural e-commerce refers to the grafting of various resources serving the countryside through the network platform.

Expand the service field of rural information service industry, and make it become the information service stations for agriculture, countryside and farmers all over counties, towns and villages.

As a rural e-commerce platform, the entity terminal is directly rooted in rural areas to serve agriculture, rural areas and farmers, which truly makes the agriculture, rural areas and farmers the biggest beneficiaries of the platform.

Second, what does the rural Tmall Premium Service Station do?

refers to an offline physical store authorized by Tmall to provide convenient services for Tmall and Taobao members, such as parcel collection, express delivery, preferential shopping guide, Taobao purchasing, prepaid payment, ticket agency and so on.

Up to now, Tmall has opened Tmall service stations in Beijing, Jiaxing, Shanghai, Hangzhou, Wuhan, Hefei, Ningbo and other cities, and its national partners include Receiving Treasure, Express E-Point, Duoyishan and so on. First-tier cities have basically taken shape, and now they are developing into 23-tier cities.

It is a new retail channel system for offline stores in internet plus, which integrates marketing, sales, logistics and service.

Realize the brand landing of Tmall, the same online and offline prices, high-quality services and diversified functions exclusive to members, and provide all-round support in logistics, technology, finance, traffic and big data, so as to realize all-round ecological services within the team service station.

Rural Taobao is based on Alibaba's rural strategy. In order to realize a modern, intelligent and intelligent rural area, it combines the advantages of Alibaba Group's platform and sinks its advantages, thus creating Alibaba's ecological experience store and service station, taking root in and serving the countryside.

Business scope: Tmall premium products, goods signed by merchants of rural Taobao platform, and rural Taobao-funded agricultural materials.

With the help of Alibaba Group's perfect e-commerce eco-products, Xiaoer enables his hometown people to conveniently and worry-free purchase of good value goods needed for life and production. They have ideals and ambitions, and strive to build a beautiful new countryside.