What is the current process for trademark registration in Guangzhou? What are the general fees for trademark registration? The editor has brought you relevant knowledge about Guangzhou trademark registration, which may be what you need. of. What are the regulations on the trademark registration process and time in Guangzhou?

1. Design? You can entrust our company or design by yourself before applying for trademark registration. The following points should be paid attention to when designing a trademark: (1) Originality, that is, the design of the trademark must be innovative; on the one hand, it must meet the requirements of distinctiveness, and on the other hand, a creative trademark can easily expand the popularity of the product and quickly occupy the market. (2) The name of the trademark should avoid being associated with the function of the product. (3) The design of the trademark should highlight the theme and be reasonably laid out.

2. Inquiry? Trademark inquiry usually refers to an inquiry about trademark information conducted by a trademark registration applicant before applying to register a trademark, in order to understand whether there are any prior trademark rights that may conflict with the trademark he is applying for. . It takes a long time for a trademark to be applied for and approved for registration. If the trademark registration application is rejected, on the one hand, the trademark registration fee will be lost, and on the other hand, it will take longer to reapply for a registered trademark, and it is still unknown whether the re-application will be approved for registration. Therefore, it is best for applicants to conduct a trademark search to understand the status of prior rights before applying to register a trademark. There are two types of inquiry services: one is internal inquiry service; the other is agency government inquiry service, which takes 7-14 working days.

3. Application? Submit the trademark registration application documents to the Hong Kong Intellectual Property Department.

4. Acceptance? After the Hong Kong Intellectual Property Department receives the trademark registration application materials, it will give an application number and issue an acceptance notice. It will take about one week.

5. Review? Trademark review is divided into two processes: formal review and substantive review. Formal examination means that before examining the application, the Trademark Registry will examine the application form and all attachments in detail to see whether the required parts of the form have been completed, whether the relevant information is correct, and whether the required information is incomplete. If everything is in order, the application process will enter the next stage (substantive examination stage). After the substantive examination is completed to check the deficiencies of the application and confirm that all the information is complete, the Trademark Registry will check the trademark records to determine whether other merchants have registered or applied for registration of the same or similar goods or services. 's trademark. The Trademark Registry will also check whether the trademark concerned complies with the registration requirements stipulated in the Trademark Ordinance. If approved, the application process will enter the next stage (the gazette announcement stage).

6. Announcement? After the Trademark Registry approves the application, it will be announced in the Hong Kong Intellectual Property Gazette for a period of three months. If no one raises any objection, the trademark can be successfully registered.

7. Registration? If there is no objection to the trademark announcement or the objection is ruled untenable, the registration is successful. Under normal circumstances, it takes about 6 months to obtain the registration certificate. After successful registration, it will be valid for 10 years and can be renewed on time six months before expiration. How much does it cost to register a trademark in Guangzhou (for reference only)

Registration fees are charged by category and number, and the fee for each trademark in each category is:

RMB 1,900 (valid for ten years, including ten years Fees for domestic companies or individuals, including 1,000 state fees and 900 agency fees)

3,000 yuan (valid for ten years, including ten years of fees, for foreign companies or individuals, including 1,000 state fees and 900 agency fees) Fei 2000) What are the principles of Guangzhou brand naming?

Brand naming should adhere to the following seven principles:

(1) The principle of easy to read and easy to remember

Only when a brand name is easy to read and remember can it effectively exert its identification and communication functions. Therefore, this requires companies to be concise, unique, novel, loud, etc. when naming their brands.

1. Simplicity. The name should be simple, concise and bright, the number of words should not be too many, and it should be easy to spread. For example, when IBM was operating the brand for a long time, consumers could not remember who it was. Later, they found out that it was because of the name. Its original name was International Business Machines (International Business Machines Corporation). Such a name is not only difficult to remember, but also difficult to read and write, and there are great obstacles in dissemination. Later, International Business Machines Corporation was shortened to the three letters "IBM". This conciseness, easy to remember and easy to spread, finally created its image as a leader in the high-tech field as "Big Blue".

2. Unique.

The brand name should show a unique personality and be clearly distinguished from other brand names or express unique brand connotation. For example, the name of the "Red Bean" shirt has Chinese cultural characteristics, which can trigger emotions and remind people of Wang Wei's poem "Red beans grow in the south, and spring will send out a few branches." I hope you will pick more of them, this is the most loved thing. ?

3. Novel. The brand name should be fresh, keep pace with the times, have a sense of fashion, and create new concepts. For example, China Mobile launched a communication product targeting young people and named it "M-Zone". It is relatively novel and fashionable, so it is also popular among young people. There are also some restaurant names that are relatively fresh and contemporary, such as "Spicy Temptation" and so on.

4. Loud. It means that the brand name should be catchy and pronounced, and avoid words that are difficult to pronounce or have bad phonology. Such as Wahaha, Shanghaojia, etc.

(2) Respect culture and transcend geographical restrictions

When naming a brand, we must consider that the brand must be adaptable in the future development process. This kind of adaptability must not only adapt to changes in the market, changes in time and space, but also changes in regional space. Specifically, it must adapt to the cultural values ??of consumers and the cultural concepts of potential markets. Due to certain differences in the history, culture, language habits, customs, national taboos, religious beliefs, values, etc. of consumers in various countries and regions around the world, their views on the same brand will also be different. A brand may have a very good meaning in this country, but in that country its meaning may be completely opposite. For example, the panda is very popular in many countries and is a symbol of peace and friendship. However, in Islamic countries and areas that believe in Islam, it is considered a fat pig and a bad symbol. The crane represents longevity in China and Japan, but is seen as a symbol of fools and prostitutes in France. The chrysanthemum is the national flower in Italy, but is an unlucky symbol in France, and is considered a demon flower in some Latin American countries. Another example is bat in our country. Because bat has the same pronunciation as blessing, it is considered to have a beautiful association, so there is "bat" electric fan in our country. However, in English, the word "bat" translated into English "Bat" means vampire.

Many brands in my country are named only with Chinese characters. Due to differences in country, language, culture and other factors, it has become a major obstacle to the internationalization of domestic brands. Some brands use Hanyu Pinyin as a workaround, but this proves to be unworkable because foreigners do not understand the meaning of Pinyin. For example, Changhong uses the Chinese pinyin CHANGHONG as an additional trademark, but CHANGHONG has no meaning in the eyes of foreigners. Hisense, on the other hand, has a global strategic vision and has registered the English trademark "HiSense". It comes from highsense, which means "high sensitivity and high definition", which is very consistent with its product characteristics. At the same time, highsense can also be translated as "high vision", which reflects the brand's lofty ideals. In the international naming of Chinese brands, due to the lack of understanding of foreign cultures, there are always some things that make Chinese people dumbfounded. For example, when the "Fangfang" brand toothpaste and cosmetics entered the international market, the trademark was translated as "FangFang", and Fang means "poisonous snake fang" in English. Who would dare to put poisonous things in their mouth or touch their bodies? Therefore, this kind of brand naming can open up the international market.

(3) The principle of non-ambiguity

The naming of a brand can make consumers think about it, but it must not allow consumers to create ambiguities and associate ambiguities through homophonic associations. For example, Goldlion was originally named "Golden Lion". The pronunciation of "Golden Lion" in Hong Kong is "Jie Lose". Hong Kong and some Chinese in Southeast Asia are more particular about auspiciousness, so for a long time, "Golden Lion" has always been pronounced. No one cares. Later, after Mr. Zeng Xianzi, the head of Goldlion, analyzed the reasons, he divided Goldlion into two parts. The former part Gold was translated as gold, and the second part lion was transliterated as Li Lai. After naming it "Goldlion", the situation changed completely. It is said that "Goldlion" has been able to develop to this day and achieve such brilliant results, which is inseparable from its beautiful name.

(4) Implied product features

When naming a brand, you can name it from the characteristics, functions, form and other attributes of the product, so that consumers can recognize it from its name at a glance You can tell what product it is. For example, Wuliangye, Sprite, Crest, Band-Aid, Meijiajing, etc., Energizer is used in batteries, which appropriately expresses the long-lasting and strong characteristics of the product; Goodyear is used in tires, accurately demonstrating the rugged and durable properties of the product.

Some of their brands have even become synonymous with similar products, making it difficult for newcomers to buy them. The naming of Business Pass has made it almost synonymous with handheld computers. When consumers buy handheld computers, most people will directly name Business Pass and even think that Business Pass is a handheld computer and a handheld computer is Business Pass. Of course, this kind of brand naming also has certain shortcomings. The brand name is highly related to the product, and it is easy for the brand to become synonymous with the product. This may cause trouble for future brand extension and diversification, such as Golden Throat. precious.

(5) Principle of extension

When naming a brand, we must not only take into account the above principles, but also consider the issue of future extension of the brand. If the brand name is too closely related to the product , which is not conducive to the brand's future expansion into other products or other fields. Generally speaking, a brand name that has no specific meaning and does not carry any negative effects is more suitable for future brand extension. For example, Sony (SONY), whether it is a Chinese name or an English name, has no specific connotation. Just from the name, it will not be associated with any type of product. In this way, the brand can be extended to any product field. However, it is difficult for a brand with this type of naming to directly associate consumers with the product in the early stages of being put on the market, which means that it takes a long time for consumers to recognize the brand.

(6) Principle of protectability

Protectability is the principle that a brand name must be protected by law. Therefore, when naming a brand, two points must be considered: first, consider whether the named brand is infringing other brands, and check whether the same or similar brand has been registered; second, pay attention to whether the brand name is licensed within the scope of registration. For example, the "Nanjiren" brand has been used by dozens of manufacturers due to lack of protection. The advertising fees placed by one manufacturer have been used as public expenses for everyone, which is a pity. A large number of manufacturers have begun predatory development and use of the same brand, making it difficult for consumers to distinguish between each other. Faced with the same brand, they have completely different prices and completely different quality. In the end, consumers have to settle the account. When it came to the brand "Antarctic Man", I gradually lost trust in it. This shows how important it is whether a brand is legal or protected.

(7) Affinity Principle

Why consumers prefer your brand over other brands is because your brand has affinity and emotional appeal. Among them, the role of brand name is indispensable. Therefore, it is crucial that the brand name is friendly. The brand name must take into account the preferences of consumers. It is best to allow consumers to experience attention and benefits from the name. For example, Shufujia makes people feel more comfortable on the skin, and Jinliufu wine is not only friendly, but also caters to the Chinese people's pursuit and desire for blessing culture, which can easily impress consumers.

In addition, when naming the brand, we must also pay attention to the principles of dissemination and contemporaryness of the brand name. In short, remember that choosing a good name for your brand is the top priority in brand operation.

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