1. Research and analysis

Trademarks and logos are not just a combination of graphics or words. They are based on the company's structure, industry category, and business philosophy, and fully consider the trademark, Identifies the objects of contact and the application environment, and is a standard visual symbol developed for the enterprise. Before designing, you must first have a comprehensive and in-depth understanding of the company, including business strategy, market analysis, and the basic wishes of the top leaders of the company. These are important basis for the design and development of trademarks and logos. Understanding competitors is also an important step. The important role of trademarks and logos, namely identification, is based on a full understanding of the competitive environment.

2. Element mining

Element mining is to further prepare for the design and development work. Based on the analysis of the survey results, we will refine the structural type and color orientation of trademarks and logos, list the spirit and characteristics that trademarks and logos should embody, explore relevant graphic elements, find out the direction of trademark and logo design, and make the design The work has a purpose, rather than a purposeless combination of words and graphics.

3. Logo design and development

With a comprehensive understanding of the enterprise and a full grasp of design elements, design and development work can be carried out from different angles and directions. Through the designer's understanding of trademarks and logos, they give full play to their imagination and use different expression methods to integrate design elements into the design. Trademarks and logos must have profound meanings, obvious features, grand shapes, stable structures, and color matching that is suitable for the enterprise. Avoid being clichéd or popular. Different trademarks and logos will reflect different emphases or appearances. After discussion, analysis or modification, the trademarks and logos suitable for the enterprise will be found.

4. Logo modification

The trademarks and logos determined in the proposal stage may not be perfect in details. After standard drawing, size correction, black and white application, etc. of the trademarks and logos, The modification of different forms of expression such as line application makes the use of trademarks and logos more standardized. At the same time, the characteristics and structure of trademarks and logos will not be lost when used in different environments, achieving unified, orderly, and standardized communication.

The article comes from: Lightbox Logo Mall