Cartier jewelry, because of a legendary love story, has become a brand legend. People pursue luxury goods because they pursue legends that may or may not have existed. People long for love, sincerity, nature, and the environment because they are all beautiful

Even in today's economic downturn, In Guomao, Shin Kong Place still has no shortage of luxury fans. In foreign countries, online luxury goods have also become one of the sales growth points of luxury goods. Among Dior's French stores, the most successful one is an online sales virtual store. This store just opened and soon became one of the important sales growth points. Online buyer Ding Rui said: "One of the charms of this virtual store is that you can put yourself on the waiting list for the Gaucho series handbags without leaving home."

In fact, many first-tier brands The website is only a promotional window and fails to provide customers with more online services. On the GUUOO website, customers can not only learn about brand news, but also customize Tissot watches and buy Anna Sui perfume. Compared with other websites, Guwang not only provides low-priced online shopping, but also pays attention to the psychological needs of online luxury shopping users. Guwang not only provides a new consumer experience, but also plays mobile phone broadcasts for users. These intuitive services allow consumers to Consumers feel the convenience that cannot be obtained in luxury stores. Guwang's sales range covers a wide range of areas, including jewelry, watches, cosmetics, and seasonal fashions from first-line brands. And it has continued to expand its brand image since the launch date.

“I have watched several brand launch shows this year through videos on the brand website.” Emerging designer Sun Yan said, “Online display helps brands reduce show costs, and new products on the Internet The display area allows consumers to keep abreast of brand news and reduces the cost of promoting new products. This is undoubtedly beneficial to both merchants and users.

“Online purchases always make me profitable. picture. Some off-season luxury goods can be sold relatively cheap on such sites, and I usually buy some classic styles that will always make me look fashionable. " Sun Yiming, who often visits first-line brand discount websites such as Gilt and vente-privee, said.

Even when buying regular-priced goods, online stores make people's purchases more direct. "Some of them are displayed in luxury stores. Products are not clearly priced, and many prices require customers to inquire and confirm. Embarrassing shopping situations caused by repeated inquiries often happen. Therefore, more men will like to go to luxury shopping websites to purchase goods. At the same time, customers can also actively apply for discounts. This type of behavior creates convenience for consumers in Guwang.

Nowadays, as the age of luxury goods buyers becomes increasingly obvious, in order to expand the market, luxury brands are targeting these young consumers who like to shop online. At the same time, the practice of opening up valley networks and conducting online sales has also added more vitality to these century-old brands, allowing classics and fashion to be more perfectly integrated, thus winning the favor of young people.

While selling luxury goods, Guwang also provides consumers with distinguished services and spreads elements of China’s noble life. After eight years of accumulation, Guwang, invested by EF International and founded by Mr. Su Haijun, is entering the market. When luxury goods are sold, another legendary story is destined to begin.