Xiaohongshu's personal shop cannot sell Wenchuang. To open a shop in Xiaohongshu, you must have a company business license, a bank account opening permit, a trademark registration certificate, a power of attorney and an invoice.

Little Red Book is a lifestyle platform and the entrance of consumption decision. The founders are Mao and Qu Fang. Xiaohongshu accurately and efficiently matches massive information and people through machine learning.