There are two types:

1. ShirokumanoOkome

The ShirokumanoOkome trademark adopts the image of a polar bear, with symbolic rice as the bear's nose. The polar bear conveys a sense of warmth and softness, while the fine grain shape conveys the time-consuming and labor-intensive production process of rice.

This packaging design designed by Frameinc. for Shirokumano Okome won the 2018 pentawards Platinum Level Award in the Beverage Category. Pentawards is the world's first and only design award specifically for product packaging. Its main mission is to improve the professional standards of packaging design and its creators. It can be called the "Oscars" of the packaging design industry.

2. Fujiya Smiley Doll Milk Candy

From 1951 to the present, the milk candies launched by Fujia are the most popular snacks for children. Although there were some changes in the packaging design, by 1982 Fujia's Smiley Dolls unified the design management of the brand and image, and determined the expressions of the Smiley Face Dolls. Various details such as color matching. Its packaging style of red background with large "milky" trademark text and illustrations of the cartoon character "Smiley Doll" is still used today.

The packaging box itself with handles is also very popular among children and is always directly regarded as a toy. Therefore, milk candy is not just a simple snack, but also a special candy with prizes in festival celebrations.