For people all over the world, the brand "Duracell" represents high-quality battery products and innovative and enterprising sales concept. Duracell alkaline battery sells well in nearly 100 countries and regions around the world with its excellent quality of "excellent quality and lasting power". At the same time, Duracell also produces and sells lithium batteries for high-power electronic products such as cameras, laptops and mobile phones.

Duracell brand was born in 1920, which was co-founded by Samuel Ruben, a bold and clever young scientist, and Philip Rogers Mallory, another young and wealthy tungsten wire manufacturer. The brand originated from a coincidence: one day, Ruben came to Mallory Company to look for an experimental device. During the conversation, Reuben and Mallory realized an excellent opportunity to combine inventive talent with manufacturing ability, and thus began their cooperation. The result of this cooperation is the birth of Ba Jin battery. Samuel Reuben's invention revolutionized battery technology at that time.

1964 officially adopted "Duracell". Fu Nan razor buys duracell.