For our self-media, the choice of platform is also critical.
Wrong choice, efforts in vain!
Choosing the track is more important than how to do it, so as to avoid us going further down the wrong road.
There are dozens of self-media platforms, each with different attributes, different traffic groups, and even completely different review mechanisms for publishing works.
Without further ado, let us take a look at the latest classification of self-media platforms.
Latest categories
1. Long video platform
Xigua Video, Haokanhe Video, iQiyi, Youku, Tencent Video, Bilibili
p>2. Short video platform
Tik Tok, Aauto is faster, video account, second shot, national video.
3. Information Category
Toutiao, Baijia, Big Fish, Penguin, Zhihu, Douban, Jianshu, Sina Blog
4. Live Broadcast Platform
Tik Tok Live, Xigua Live, Tencent Live, Taobao Live, Yizbo, Huajiao, Inke, Huya, and Douyu.
5. Audio platform
Himalaya, Litchi micro-class, listening to books for lazy people
6. Vertical platform
Understanding Chedi , Xianyu, Meituan, Dianping, Tencent Classroom, NetEase Cloud Classroom
7. Social platforms
Weibo, Xiaohongshu
8. Overseas platforms
Youtube, Tiktok, FB
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Suggestions for novices who have just started doing self-media:
1. Make it clear what you can do What to do, what to be good at, and give yourself a clear position.
For example, if you are a housewife, like cooking, and have in-depth research on various cuisines, then you can position yourself as a food-type self-media. When you sign in and enter the platform, we first choose one of the eight types to operate, which can be in video form or graphic form.
2. Choose a self-media platform.
For example, if the title number is not enough, there will be no inspiration for self-media content creation in the early stage. You can start by writing an article, it's very simple.
3. Join the self-media platform
I like food, am good at food, and position myself as a food-type self-media account. Therefore, when entering a self-media platform, you must work hard on your name, profile, and avatar.
Name template: domain name
Introduction template: domain your self-media operation manifesto
4. Persist in creating high-quality content.
A qualified self-media person must be a high-quality content creator.
Don, don’t fantasize about making money from content.
This is completely touching the bottom line of the platform.
Every self-media platform likes original content.
Remember to keep creating content.
Why do 90’s self-media people make money?
The fundamental reason is that three days are spent fishing and two days are spent drying the net.
5. What is more important is to abide by the rules and follow the rules of the platform.
After choosing a platform, the next thing is also very important, that is, you must abide by the rules!
You are in other people's territory and are disobedient. Don't follow other people's rules. Why do people recommend you and take you to play?
Okay, let me share it here today, mainly to sort out the current eight types of self-media platforms and choose the appropriate platform according to your own positioning.
Hope it helps.
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