Personal Experience

Wu Sheng, born in 1974, graduated from Nanjing University. He is a senior researcher in domestic e-commerce and Internet marketing. He has long been committed to Internet brand building, e-commerce business model diagnosis and Internet community operation practice, and took the lead in proposing scenario e-commerce and community methodology in China.

Senior expert in Internet and social marketing

Wu Sheng is one of the earliest veterans of Vancl. Since 2008, he has served as the public relations director of Vancl, the person in charge of V+, and Vancl Vice President, he has made great contributions to many successful marketing campaigns of Fancl.

Fankeme, led by Wu Sheng, became popular in the Internet circle and became a classic benchmark case in the industry. Wu Sheng is a humble and funny man, and is well-received in the industry.

In November 2011, Wu Sheng joined JD.com as senior vice president of the group. He was fully responsible for the operation and comprehensive management of its own brand business and brand public relations department, and led the tomato door marketing and 8.15 The price war has attracted the attention of the industry, and JD.com has proposed the brand proposition of "the entrance to high-quality life".

In January 2013, Wu Sheng served as the general counsel of Dongfang Fengxing Group. Dongfangfengxing was founded in 2000 by the well-known host Li Jing. The group includes three businesses: media, original skin care brand Jingjia and Lefeng.com. Leading the marketing of the Peach Blossom Festival series, and proposing the brand proposition of "not beautiful but not alive" and the commercial positioning of the Talent Economic Incubator.

The earliest practitioner and leader of social e-commerce

In December 2012, Wu Sheng, as one of the co-founders, co-founded Domestic Influence with Luo Zhenyu and others The largest Internet knowledge community Luo Ji Siwei.

As the chief planner of Luoji Thought, he participated in and led the second phase of Luoji Thought membership recruitment, Liutao social marketing, Luoji Thought mooncakes and other industry benchmark cases.

Government and Social Positions

In November 2012, Wu Sheng served as the Executive Secretary-General of the China E-Commerce Committee of the Ministry of Commerce; in December, he served as the Secretary-General of the China E-Commerce Industry Alliance. He also serves as a member of the expert review team of the Torch Center of the Ministry of Science and Technology.

Founder and founding director of China Media Elite Salon "Zhengzhi Academy", planning consultant of CCTV Financial Channel, chief planner of CCTV documentary "Business War: E-Commerce Storm", Jiangsu Satellite TV's large-scale financial program "Win in China" Chief planner, private entrepreneur private board of directors organizes "education workshop" for instruction.

Wu Sheng is also employed as a visiting professor and consultant in many prestigious universities such as Cheung Kong Graduate School of Business, Tsinghua University, and Nanjing University.

In 2015, he led the investment in the Leqian agricultural project.