Fenjiu and Fenjiu are not the same type of wine, but both belong to Xinghua Village Winery in Shanxi. Fenjiu is a product designed, produced and sold by Xinghua Village Winery. Fenjiu is designed and produced by Xinghua Village Winery, but the later sales are all undertaken by powerful companies in the market. There are many liquors related to Fenjiu and Fenjiu brands, such as Maotai liquor, its Maotai health wine and Tianchao top grade. , all belong to a product trademark of Maotai, but we can't directly use "Moutai" for tasting in China. Fenjiu also belongs to "Fenjiu" series products, but it can't be directly said as "Fenjiu".

The establishment of Fenjiu brand liquor in Shanxi Fenjiu is also an important step of "focusing on one product and developing multiple products". In order to make Shanxi Fenjiu stronger and bigger, auxiliary products similar to Fenjiu are also very important. A single series can't meet the diverse needs of consumers. Fenjiu not only has the fragrance of Fenjiu, but also has affordable prices. It is sold by different sales companies and has higher market coverage, which is of great help to the brand communication of Fenjiu.