1999—200 1 year, visual creative trademark calligraphy (Chinese-made rice paper): horizontal: 58cm, vertical: 33cm.
At the end of the 20th century, the author Wu Weibo was in the period of fundraising activities for painting and calligraphy mounting of A Dream of Red Mansions. From the end of 20th century to the beginning of 20th century, the author made friends with Mr. Niu Gensheng of Inner Mongolia Mengniu Group through correspondence. Mr. Niu Gensheng gave friendly support to Wu Weibo's Painting and Calligraphy in the Red Chamber! Wu Weibo has successively created calligraphy works for Mr. Niu Gensheng, such as "Everything depends on human effort" and "Man can conquer nature", among which the most special is the visual calligraphy work "Mengniu Spirit" created for Mengniu Group. This work embodies the majestic posture of Mengniu people. In the work "Mengniu Spirit", the word "Mengniu" has to be written repeatedly in eight places, and the author Wu Weibo wrote eight different fonts of "Mengniu" with ingenuity. It is worth mentioning that eight different creative "Mengniu" works contain trademark calligraphy. The special idea of "Mengniu": "There is a Mengniu dripping with fresh milk on the fertile Inner Mongolia prairie". Wu Weibo, the author, used a unique sketch totem painting to hide the "milk drop" of milk, the "stupidity" of cattle and the shape of horns in the word "Mengniu", thus achieving a striking decorative effect of calligraphy. The word "Mengniu" from its birth to its success fully proves the author's new theory of art: "Any kind of art should serve the society and the public, especially China's calligraphy should serve China's national brand, and brush calligraphy is of little practical significance today. Chinese characters are Chinese characters, calligraphy is calligraphy, and' characters' and' books' cannot be confused. China's calligraphy has only ornamental elements in the new century, so it can be infused with the philosophy of the times. Only in this way can we be young and not old ... "Mengniu is the author's economic consumption commercial work that keeps pace with the times, and the design of commercial creative packaging is like the bud of an enterprise. Once underdeveloped, enterprises are not green in spring, not hot in summer, not red in autumn, and it is inevitable that they will perish in winter ... There were no supermarkets in ancient times, and ancient calligraphy was rarely used for commodity packaging. The high-end aesthetic situation, the assimilation of language and the channeling of information seem to make the earth smaller and the whole world full of beauty. Commercial advertisements bombard consumers all the time. When everyone downloaded the ancient calligraphy packaging in the computer, the author Wu Weibo creatively invented the calligraphy of "Mengniu" with the reverse thinking of "everyone draws water, I draw water". This is one of the drafts of Mengniu trademark calligraphy design.