What characteristics should the logo design have?
The design of the logo should have: identification, leadership, unity, shape, extension, and systematicity. Recognition
Recognition is the basic function of a corporate logo. The use of unique logos to distinguish the company and its products is a "sharp tool" for modern enterprises to compete in the market. Therefore, the visual symbols through overall planning and design must have unique personality and strong visual impact. In CI design, logos are the design elements that have the most functions of corporate visual recognition, identification and information communication. Leadership
Corporate logo is the core of corporate visual communication elements and the leading force for corporate information communication. The leadership position of the logo is a concentrated expression of the company's business philosophy and business activities. It runs through and is applied to all related activities of the company. It is not only authoritative, but also reflected in the integration and diversity of visual elements. Other visual elements are It is centered around the logo as a whole. Identity
The logo represents the business philosophy of the company, the cultural characteristics of the company, the scale of the company, the content and characteristics of the business, and is therefore a specific symbol of the corporate spirit. Therefore, it can be said that the recognition of the corporate logo by the public is equal to the recognition of the company. A corporate logo is not just the face of a company, nor can it be used as a superficial decoration for the public. Once the consumer public's recognition of the logo cannot be linked to the actual situation of the company, not only will the corporate logo lose its due meaning, but it will even damage the company's fundamental conceptual interests. Therefore, only when the business content or the actual status of the enterprise is consistent with the external symbol - the corporate logo, can it be possible to gain unanimous recognition from the public. Styling
The themes and forms expressed in corporate logo design are rich and colorful, such as Chinese and foreign characters, concrete patterns, abstract symbols, geometric shapes, etc., so the changes in logo shape are particularly lively and lively. The quality of logo graphics not only determines the effectiveness of the logo in conveying the company's situation, but also affects consumers' confidence in product quality and recognition of the corporate image.
Scalability
Corporate logo is the most widely used and most frequent visual communication element and must be widely used in various communication media. Logo graphics should be designed in a variety of corresponding and scalable variants according to the printing method, production process technology, material texture and application projects to produce suitable and appropriate effects and expressions. Systematic
Once the corporate logo is determined, the refinement of the logo should be carried out, including the combination of the logo and other basic design elements. The purpose is to plan the application of future logos and achieve systematic, standardized and standardized scientific management, thereby improving the efficiency of design operations and maintaining a certain level of design. In addition, when the visual structure of an enterprise becomes diversified, a powerful logo can be used to unify the related enterprises. A unified logo with different colors, the same appearance with different patterns, or the same logo with different structures can be used to strengthen the systematic spirit of the related enterprises. .
The design of the logo should have ()()()() characteristics
1. Functionality 2. Recognizability 3. Significance 4. Diversity 5. Artistry 6. Accuracy 7. What are the design features of sustainability signs?
1. The Trademark Law stipulates that the following signs shall not be used as trademarks:
(1) Countries with the same Republic of China The name, national flag, national emblem, military flag or medal is the same or similar, and the name is the same as the name of a specific place where the central state agency is located or the name or figure of a landmark building;
(2) The same as a foreign country The name, national flag, national emblem, or military flag of the country is the same or similar, except with the consent of the country’s government;
(3) The name, flag, or emblem of the country’s international organization is the same or similar, Except with the consent of the organization or if it is not likely to mislead the public;
(4) Identical or similar to the official mark or inspection mark indicating the implementation of control and guarantee, except for authorized ones;
(5) The same or similar names or symbols as "Red Cross" or "Red Crescent";
(6) Ethnic discriminatory;
(7) Exaggerated and deceptive propaganda;
(8) Harmful to socialist morals or having other adverse effects.
Place names of administrative divisions at or above the county level or foreign place names known to the public shall not be used as trademarks. However, exceptions are made where place names have other meanings or are part of collective trademarks or certification marks; registered trademarks using place names will continue to be valid.
Trademarks approved and registered by the Trademark Office are registered trademarks, including commodity trademarks, service marks, collective trademarks, and certification marks; the trademark registrant enjoys the exclusive right to use the trademark and is protected by law.
A collective trademark refers to a mark registered in the name of a group, association or other organization for use by members of the organization in commercial activities to indicate the user's membership in the organization.
Certification trademarks are controlled by an organization with the ability to supervise certain goods or services and are used by units or individuals other than the organization to certify the goods or services. origin, raw materials, manufacturing methods, quality or other signs of specific quality.
2. However, the following signs shall not be registered as trademarks if they have not been used to obtain distinctive features and are easy to identify:
(1) Only the common name and graphics of the product , model;
(2) Only directly indicating the quality, main raw materials, functions, uses, weight, quantity and other characteristics of the goods;
(3) Lack of distinctive features .
3. It is prohibited to copy, imitate or translate someone else’s well-known trademark that has not been registered in China:
A trademark applied for registration on the same or similar goods is a copy, imitation or translation of someone else’s well-known trademark that has not been registered in China. Well-known trademarks registered in China that are likely to cause confusion will not be registered and are prohibited from use.
If the trademark applied for registration for different or dissimilar goods is a copy, imitation or translation of a well-known trademark that has been registered in China by others, misleading the public, and causing the interests of the registrant of the well-known trademark to be potentially harmed, Registration is not allowed and use is prohibited.
Visionary but relevant
Simple but profound
Flexible but durable
Individual but coordinated What are the four types of logo design?
The definition of a logo is very broad.
A logo is a mark or trademark that indicates the characteristics of something. It uses simple, obvious and easily identifiable objects, graphics or text symbols as intuitive language. In addition to expressing and replacing something, it also has the function of expressing meaning, emotion and instructing actions.
Commonly known in English as: LOGO
1. Concrete expression form
(1) Human body-shaped graphics: (2) Animal-shaped graphics: (3) Plants Shaped graphics: (4), Utensil-shaped graphics: Logo design
(5) Natural-shaped graphics:
2. Abstract logo
( 1), circular logo graphics: (2), square logo graphics: (3), triangular logo graphics: (4), polygonal logo graphics; (5), directional logo graphics
3 , Text expression forms
(1) Chinese character logo graphics: (2) Latin letter logo graphics; (3) Number logo graphics:
Three elements of logos
1 Name
An excellent and perfect trademark should not only have a beautiful and distinctive pattern, but also have a distinctive, loud and catchy brand name. The brand name not only affects the future circulation and dissemination of goods in the market, but also determines the entire design process and effect of the trademark. If the trademark has a good name, it can give the graphic designer more advantages and flexibility, and the designer may be more creative. On the contrary, it will bring certain difficulties and limitations, and will also affect the expressiveness of the artistic image. Therefore, when determining the name of a trademark, the principles of "smooth, pleasant, easy to remember, and good-looking" should be followed. It must be original and contemporary, and full of novelty and beautiful associations. For example, the "Snowflake" brand refrigerator gives people the association of freezing, establishing a clear image for the company and the nature of its products. Another example is the "Forever" brand bicycle, which symbolizes "permanent durability" and reflects the nature and effect of the product. "Wanli" brand leather shoes and so on.
2 Patterns
Names of countries, national flags, national emblems, military flags, medals, or those that are identical or similar to them cannot be used as trademark patterns. Some special signs stipulated by international and domestic regulations, such as the red "cross", civil aviation signs, railway emblems, etc., cannot be used as trademark patterns. In addition, when choosing animal images as trademark patterns, you should pay attention to the likes and taboos of different ethnic groups and countries towards various animals.
3 Color
Color is one of the three basic elements of form (shape, color and quality). The commonly used colors for logos are the three primary colors (red, yellow, and blue). These three colors have relatively high purity, are relatively bright, and are more eye-catching. Color is a basic topic that must be studied in the discipline of industrial design. Color research involves many disciplines such as physics, physiology, psychology, aesthetics and art theory.
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There are too many, see for yourself: baike.baidu./view/760251.htm
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Guangzhou Jijia Design, professional brand image design, logo design, album design, website design What characteristics should an excellent exhibition hall design have
The space layout is reasonable, the theme is clear and prominent, and the overall tone is high. There are several good exhibition hall cases on Oriental Design, which are quite well done. You can search for the design of the corporate logo
If you want to make your business bigger, you should find a design company to do it. If you want something more personalized, you definitely can’t do it without spending money! What are the fonts and design features of Bulgari’s logo? Urgent request·Thank you
Italian brand: Bulgari's official trademark is "BVLGARI" using the ancient Roman spelling, not "BULGARI", because there is no "U" in the ancient Roman letters.
What software was used to design the logo?
The designer of the Nokia logo who can use both vector and pixel drawing software and the design concept of this logo
The original meaning of the name Kia is an animal, a place, and a group of people The name Nokia comes from the ancient Finnish word "nois" - a small sable resembling an ancient mink that lives on the banks of the Nokia River. As a place name, Nokia originally meant only the Nokia territory. Later, Nokia was also used to refer to the people living on the Nokia territory in Pirkkala. The Nokia factory is built on the bank of a river called Nokia in Finland, and the name is also named after that river