In 1929
Chow Tai Fook’s first gold store was founded by Mr. Zhou Zhiyuan on Hongde Road, Henan, Guangzhou. At that time, Chow Tai Fook mainly dealt in traditional gold jewelry.
In 1938
Due to the civil war, Chow Tai Fook Gold Shop moved from Guangzhou to Macau one after another, and opened its first gold shop on Avenida Avenida Amerida Lippiro in Macau.
In 1956
Dr. Cheng Yutong took over the management of Chow Tai Fook. In the same year, he pioneered 999.9 gold jewelry and became a successful example of gold jewelry.
In 1960
Dr. Zheng Yutong broke through the traditional gold shop operation model and was the first to foresee the development prospects of the jewelry industry. He began to shift from pure gold to diamond-led jewelry business, and Chow Tai Fook Jewelery and Gold Shop was reorganized into Chow Tai Fook Jewelery and Gold Shop Limited.
1964
Chow Tai Fook opened a diamond cutting factory in Johannesburg, South Africa, and in the same year obtained the distribution patent rights from De Beers, the world's largest diamond rough manufacturer .
In 1973
Chow Tai Fook became one of the 125 international authoritative diamond dealers in the world (selected to 78 in 2008) of De Beers (now DTC International Diamond Trading Company).
1984
The 999.9 pure gold jewelry pioneered by Chow Tai Fook in 1956 was stipulated as the fineness standard for Hong Kong gold jewelry in the Hong Kong *** gold products legislation.
The market also equates Chow Tai Fook's gold with quality assurance, making it the first choice brand for Hong Kong consumers looking for gold jewelry.
In 1990
Chow Tai Fook innovatively promoted "fixed price" jewelry with cost and reasonable profits, which has now become another synonym for "genuine goods at a reasonable price".
In 1998
Chow Tai Fook opened its first specialty store in Mainland China at Jianguomen Guiyou Shopping Center in Beijing. In the same year, it established a China Operations Management Center in Shunde, Guangdong to manage its business in Mainland China. .
Since then, Chow Tai Fook’s business in mainland China has entered a period of rapid development.
2001
On August 13, 2001, Chow Tai Fook and Wuhan Guomao Business Services Co., Ltd. jointly established Wuhan Xinfu Jewelry and Gold Co., Ltd. in Wuhan as a joint venture. Launched the first step of business in mainland China.
December 2002
Chow Tai Fook opened its 100th store in mainland China at Beijing Road Pedestrian Street in Guangzhou.
In the same year, Chow Tai Fook, as the only brand in the jewelry industry, ranked among the "Top Ten Famous Brands in Hong Kong".
In 2003
Chow Tai Fook China Operations Management Center was officially established in Shatoujiao, Shenzhen City, Guangdong Province.
June 2005
The Chow Tai Fook trademark was recognized as a "Well-known Trademark in China" by the State Administration for Industry and Commerce.
In 2007, Chow Tai Fook officially entered the Malaysian market.
2008
On October 16, Chow Tai Fook Group and the China Charity Federation held a press conference in Beijing to announce the official establishment of the "Chow Tai Fook Charity Fund".
On December 12, Chow Tai Fook held the "Chow Tai Fook Beautiful Life Across 80 Years" media reception to welcome the upcoming 80th anniversary of the brand and officially launch the new chocolate brand logo.
Chow Tai Fook’s new brand logo design is stylish and simple, combining rich experience and endless creativity to lead the group towards internationalization.
The brand name in Chinese and English represents the close relationship between China and Spain and highlights the international image of the group.
November 18, 2009
Chow Tai Fook held its 80th anniversary celebration at the 798D-Park Design Plaza in Beijing.
Dr. Cheng Yutong, Chairman of Chow Tai Fook Group, specially led a group of directors of Chow Tai Fook to Beijing. Together with more than 800 celebrities and guests from all walks of life, they witnessed the extraordinary glorious moments of the brand's 80-year glorious history and planned the opening of 2,000 branches in 2020. blueprint.
March 27, 2010
The "2009 (18th) China Market Commodity Sales Statistical Results Press Conference" held by China Chamber of Commerce and China National Commercial Information Center ” and the “Wind and Cloud 2009, Who is the Backbone of China’s Economic Growth” award ceremony, Chow Tai Fook jewelry brand won the “No. 1 overall market share of similar products in 2009”. This is the sixth consecutive year that Chow Tai Fook has ranked first in the Chinese jewelry market. Ranked first in overall share, and also won the honorary title of "Champion Star".
2011
On October 1, Chow Tai Fook announced its official entry into the e-commerce market and launched its own e-commerce platform - Chow Tai Fook Online Flagship Store (ctfeshop).
This is another masterpiece that integrates traditional operating experience into the e-commerce field after the official launch of the Taobao Mall Chow Tai Fook official flagship store.