Peugeot's logo is a lion, and its shape is divided into old and new models. The old model has a tongue, while the new model has no tongue, which is more three-dimensional and simplified. Let’s briefly explain why Peugeot uses a lion as its brand image and the history of its LOGO changes.
(Picture source: Baidu Pictures) First, the reason why Peugeot Automobile Company adopts lion as its brand image.
Peugeot formed the Peugeot Group with Citro?n in 1976 and is the third largest automobile company in Europe. ?Peugeot? (PEUGEOT) was once translated as "Bieru", and the company adopted "lion" as the trademark of the car. The trademark pattern of "Peugeot" is the emblem of the Bieux family, the founder of Montbéliard. It is said that Bieru's ancestors explored the Americas and Africa, where they saw an amazing animal - the lion. For this reason, the lion was used as the emblem of the family. Throughout the ages, the lion's majesty, prowess, and majesty have been regarded as noble and heroic. The huge sculpture "Sphinx" in ancient Egypt has a human head and a lion's body to represent the majesty and prowess of the Pharaoh. The little lion "Peugeot" is very unique and tasteful. Its simple, bright and strong lines symbolize a more perfect and mature Peugeot car. This unique shape highlights both strength and rhythm, and is more contemporary. Therefore, Peugeot is proud to use the "Lion" trademark.
(Picture source: Baidu Pictures) Second, the changes in the lion image of Peugeot Motors.
In 1847, the lion image was applied to Peugeot's saw blade products, and in the mid-1880s it evolved into Peugeot's only manufacturing trademark. As the symbol of the brand, the image of the lion continues to change, interpreting a legend that spans centuries. From symbolizing the quality of the saw blade to representing a manufacturing company that pursues endless pursuit of high quality, the lion logo closely links the company with the flexibility, strength and beauty represented by the feline. The image of the lion is well known. For 150 years, Peugeot's past and present products have carried the lion mark, and the lion can be seen on the hood or front grille of Peugeot cars.
The Lion, originally designed for saw blades, was gradually applied to all tool products of Peugeot Brothers. Represents the first-level quality of steel, formerly known as "cast steel". Other quality grades of steel are represented by different symbols: a crescent represents second quality ("quenched steel"), a hand represents third quality ("semi-quenched steel"), and a star represents lower quality. In addition, some tools have their own logos: the steel planer, long-handled fork, and trowel built in 1860 all have deer as their logos, etc. It was not until the mid-1880s that the lion became the only symbol of Peugeot products. The first batch of cars produced from 1890 to 1905 did not use the lion because Armand Peugeot, the founder of "Peugeot Automobile Company", preferred to use the words "Peugeot Automobile" as its logo. From 1905 to 1915, the lion silhouette on the arrow continued to appear on the "Lion? Peugeot" cars produced by the "Subsidiary of Peugeot Brothers".
In 1957, the heraldic pattern of a lion standing on its hind legs appeared, which was the predecessor of the current logo. The new lion shape was used on the 203 model and also appeared on the Franche-Comté regional badge. The lion used in the 403 launch in 1955 had a triangular badge as the base, with the words "PEUGEOT" written in ancient script. In 1968, the Lions separated from the badge for the first time after the war. In 1975, the lion logo, outlined with outlines, chrome-plated, and hollowed out in the middle, appeared and was used on all Peugeot models. The modern logo was born five years later in 1980, revised in 1998, and the current "blue logo" was finally established in 2002. The lion logo with strong lines and sharp edges appears on all Peugeot products and on the building walls of sales and service stores. In 2010, the latest generation of Lion LOGO was released at the International Auto Show that year. The lion - the symbol of the Peugeot brand, has undergone many changes from the initial sketches of the jeweler to today. In the past, it symbolized the quality of Peugeot saw blades, but now it represents an enterprise that pursues endless pursuit of high quality.
(Picture source: Baidu Pictures)