Disney's Marvel movie universe is about to enter a white-hot stage. It is worth noting that 21st Century Fox, another company that holds a large number of copyright adaptations of Marvel superheroes, is looking for a new owner.

Disney wants to buy 21st Century Fox for $6 billion

According to The Wall Street Journal, Disney and 21st Century Fox are in a new round of negotiations, which mainly focus on Fox's film and television company assets and media companies located in Britain and India, but this transaction does not involve Fox News and Sports Network FS1. In this transaction, the enterprise value of 21st Century Fox assets is considered to be higher than $6 billion.

In addition to Disney, Sony, Verizon, Comcast and other companies have also shown great interest in 21st Century Fox. So what's the special attraction of Fox in the 21st century, and it's worth spending a lot of money?

Marvel superhero 2th Century Fox Film Company is a film and television distribution and production subsidiary of 21st Century Fox, and it also owns Fox TV Network and other companies. Since its establishment in 1935, Fox has created countless classic screen images in the 2th century, and these images are also one of the most important assets of Fox in the 2th century.

overview of the copyright ownership of Marvel superheroes

The "superhero" IP

X-Men of Fox Group may be a well-known Marvel superhero group of Fox in the 2th century. 2th century Fox * * * has made 1 X-Men movies, and X-Men is one of the valuable IPs of zui held by 2th century Fox. If this transaction can be successfully completed, Disney will have more opportunities to expand the boundaries of the Marvel movie universe.

As one of Hollywood's six major film companies, 2th Century Fox not only owns the adaptation rights of Marvel superheroes, but also holds a large number of classic movie IP, which is another advantage of Fox.

These include: Home alone, Alien series, Rise of the Planet of the Apes series, etc. It is worth mentioning that 2th Century Fox has also participated in the production and distribution of classic films such as Avatar, Titanic and Independence Day, and owns TV stations such as Star Media, and holds about 3% shares in Japanese online video website Hulu.

photo: Avatar.com

has so many valuable IPS, 2th Century Fox naturally knows its great value, and their protection of these IP domain names is also in place. Avatar.com, the "Avatar" domain name, has already been acquired by 2th Century Fox Film Company, and has now established a website.

Photo: fox.com

Looking back at Fox's official email address, it is not difficult to find that they have already protected the domain names of their businesses neatly. Such as fox.com/.cn/.co/.in/.wang/.com.cn, foxstore.com, foxshop.com, foxtoons.com, fxn.com, foxgroup.cn, foxssport.com, fxx.com/.org, fxm.com, fx.tv, fox.tv, fxm.tv, foxtv.com and so on.

in addition to well-known IP domain names, fox also protected the domain names of several popular programs of its TV stations. For example, X-file related domain names: x-files.com, x-files-fanclub.com, x-files-fan.com, x-filesfanclub.com, xfilesfanclub.com and so on. Fox also bought the domain name FoxHD.com for $3,5, and the awareness of domain name protection is in place.

Foreign media have also revealed that Marvel Comics has quietly registered nine independent "Marvel Comics Rising" trademarks, ranging from clothing to video games, covering a wide range.

In these Marvel Comics trademarks, except comic books, the scope of trademarks includes cosmetics, tablecloths, video games and other fields that Marvel Comics will enter in the future. As a superhero comic company, it can protect all kinds of trademarks in such detail, and the awareness of attaching importance to intellectual property rights can be seen.

under the impact of the internet, major film and television entertainment companies have to think about transformation, and both Fox and Disney are challenged by other rising media. For 21st century Fox, it may be a better choice to sell the film and television entertainment business at a loss in time.

we have to admit that we can negotiate with a valuation of more than 6 billion dollars, and we also benefit from many well-protected domain names and trademarks of film and television resources owned by Fox. It can be seen that the commercial value of "domain name" and "trademark" can not be underestimated in today's property rights era!