Peking Union Medical College Hospital, a century-old hospital, is a "golden sign" in people's minds, and the trouble with this "golden sign" is that it is surrounded by various medical institutions in the name of "Peking Union Medical College". famous brand?. Recently, the State Administration for Market Regulation issued the "Notice on Resolutely Cleaning Up and Rectifying the Problem of Counterfeiting of Well-known Hospitals", which pointed out that market entities with well-known hospital names will be comprehensively cleaned up, and unfair competition, price violations, false and illegal medical advertising and medical treatment in the medical field will be severely cracked down on. Institutional trademark infringement and other illegal activities. In response to the problem of well-known hospitals and other institutions being counterfeited, the Market Supervision Bureau will carry out clean-up and rectification nationwide, and those who have not applied for a medical institution license or whose licenses are inconsistent will be ordered to change their names.

You may have heard of Union Medical College Hospital. In November 2019, Fudan's version of the "2018 Chinese Hospital Rankings" was released, with Peking Union Medical College at the top, proving the "hegemony" of Union Hospital in the medical field with its strength. The well-known Union Medical College Hospital has given the public the illusion that it exists everywhere. Many people swear that they went to the Union Medical College Hospital in their hometown for treatment when they were sick. Is it possible that it is still false?

The actual situation is that among the public medical institutions in my country, there are only Peking Union Medical College Hospital (founded in 1921), Union Hospital Affiliated to Tongji Medical College of Huazhong University of Science and Technology (founded in 1866), and Fujian Medical University Affiliated Union Hospital (founded in 1860) Three Union Hospitals. In other words, other hospitals with the word "Xiehe" in their names are all fake. Searching for "Union Hospital" through Qixinbao, a total of 1,896 results appeared. Judging from the numbers alone, it can be said that there are "Pioneering Union Hospitals" everywhere, but after careful study, it is not difficult to find that there are a lot of tricks in these "Pioneering Union Hospitals".

First of all, most of the "Peking Union Medical College Hospital" imitates the naming method of "Peking Union Medical College Hospital" and follows the routine of "Place Name Union Hospital" in an attempt to confuse the fake with the real one. Such as "Bei'an Union Hospital", "Wuwei Union Hospital", "Hainan Union Hospital", "Linyi Union Hospital", etc. What is even more incredible is that some of the full names of "Union Hospital" contain the words "Limited Company", such as "Chongqing Union Hospital Co., Ltd.", "Shanghai Union Hospital Co., Ltd.", etc. Is it a "hospital" or a "company"? , it may be difficult for ordinary people to distinguish.

Secondly, these fake union hospitals also have their own fake ones. Search "Shanghai Union Medical College Hospital", Baidu Encyclopedia shows that the hospital is a private for-profit hospital, and its medical institution license was revoked in 2007. Searching for "Hainan Union Medical College Hospital", among 9,280,000 results, I couldn't find a reliable official website. Searching for "Linyi Union Medical College Hospital", we found that there is more than one official website, which makes it difficult for patients to distinguish. One of the official websites is marked as "Beijing Expert Hospital at the doorstep", which makes people mistakenly think that it is related to Peking Union Medical College Hospital. In fact, the official website is "Beijing Expert Hospital at the doorstep". The hospital claims to be "the first expert gynecological hospital in Linyi" and has nothing to do with Peking Union Medical College Hospital.

The above are only entries related to "Xiehe Hospital". If you search for the word "Xiehe" on Qixinbao, the results will be as many as 5,000. If you search for the word "Xiehe" on the China Trademark Online, the results will be related. There are 904 trademarks, among which the name subjects include not only the pharmaceutical industry, but also various industries such as "Xiehe Ceramics", "Xiehe Real Estate", "Xiehe Taste", "Xiehe Beauty and Health Care" and so on.