Fila is a subsidiary of Anta in China.

Fila is an Italian brand, but Fila China belongs to Anta. Since 2009, Anta has acquired Fila’s trademark operating rights in China. In other words, Fila was acquired by Anta in China. Its production and operation are carried out by Anta Company for related product design and sales in the entire market.

Therefore, this is the reason why the Fila we see in China is somewhat different from the products we see abroad. Its overall design is more in line with China's consumption habits and personal preferences. Let’s talk about it in detail below.

Anta is a domestic brand established in 1991 and listed in Hong Kong in 2007. With its strong development momentum, relatively affordable prices and unique design, it has become more and more popular among young people nowadays. One of the single items, whether it is a sports jacket, casual pants, T-shirt, baseball cap, especially the design of sports shoes, increasingly has the aura and detailed beauty of a big brand.

Especially under the background of China's strong economic development, this brand is increasingly sought after and recognized by the Chinese people. It is an indispensable sporty trendy item in many young people’s fashion styles.

Brand History

The brand was founded in 1911 by the FILA brothers in BIELLA, Italy. It has a history of nearly a hundred years. In the 1970s, FILA cooperated with diversification strategies to expand its sportswear business.

In the following years, it successively developed golf, tennis, fitness, yoga, running and skiing series, ultimately establishing its backbone position as a world-famous sports brand and is considered a representative of art and a model of luxury. .

The perfect design and elegant lines demonstrate the artistic thinking of sports; exquisite craftsmanship and unique fabrics represent the brand’s fashion model and highlight FILA’s positive life attitude and elegant style. Movement Art.

FILA hired a Japanese designer in 1972 to design the trademark for FILA. So a trademark with the letter F as the main element came out, and was greatly appreciated by the boss of FILA. This F letter is very creative, using beautiful and plump geometric patterns, with a strong artistic beauty, which is consistent with Italy's long-standing artistic atmosphere.

Reference for the above content: Baidu Encyclopedia-FILA

Reference for the above content: Baidu Encyclopedia-Anta