The company name has trademark rights. Trademark rights are a type of intellectual property rights. Exclusively for your use only and requires trademark registration. Only after registration will the legal protection be stronger. 1. Trademark rights and patents are both categories of intellectual property. If you have a trademark, it is best to register it with the Trademark Office so that you can get better legal protection. Patent is also a kind of intellectual property. Characteristics of trademark rights 1. Exclusivity, also known as exclusivity or monopoly, means that the trademark registrant has the exclusive right to use its registered trademark. The basic purpose of granting the owner of a registered trademark the exclusive right to use is to establish a fixed connection between a specific trademark and specific goods through registration, thereby ensuring that consumers can avoid confusion and receive accurate information about the source of the goods. In other words, any unauthorized use in commerce will constitute an infringement of the exclusive right to use the trademark. This exclusive right manifests itself in three aspects: (1) The trademark registrant has the right to use its registered trademark on the goods, product packaging or services and service facilities approved for use in accordance with the relevant provisions of the Trademark Law. Others are not allowed to interfere; (2) The trademark registrant has the right to prohibit anyone else from using the same or similar trademark on the same or similar goods without his permission; (3) The trademark registrant has the right to permit others to use his or her registered trademark. You can also transfer your registered trademark to others. This kind of permission or transfer must comply with legal provisions and perform certain legal procedures.