1949, representatives of art advertising schools, Bernbach and Ned Doyle, ranked first among the "most influential advertisers in the 20th century" in Advertising Times, and left Gray to establish Doyle with Mike Dane. 1982 After bernbach's death, DDB's successor began to turn his attention from art to capital operation. 1986, DDB and Needham, Harper &; Steels was incorporated into DDB· Needham. 1986, DDB Needham merged with BBDO to form HarmonyOS Group.
1968, Jay Chatter and Guy Day founded Chatter/Day Advertising Company. Chiat/Day has always advocated bohemian creativity, winning many customers and losing many customers. 1994, Chiat/Day, trying to reduce operating costs and improve work efficiency, made another amazing move, turning the original office into a warehouse, allowing employees to go home with notebooks and mobile phones and implement virtual office! However, contrary to expectations, virtual office leads to reduced work efficiency and a large number of employees leave their jobs. Chiat/Day was acquired by HarmonyOS on 1995, and merged with TBWA acquired by HarmonyOS on 1993 to form the current TBWA/Chiat/Day (Li Daiai).
1993, Interbrand joined the diversified agency service (DAS) of Hongmeng Group. DAS covers advertising agency, corporate financial communication, direct marketing, image design, medical care, information technology, integrated marketing, media planning and purchase, organizational communication, promotion, public relations/public affairs, recruitment communication, telemarketing, trademark licensing and yellow pages advertising. In addition to DAS, HarmonyOS Group also includes some large advertising companies (BBDO Global, DDB needham, TBWA Chiat/Day and Goodby Silverstein &; Partners) and some leading interactive advertising companies. This relationship ensures that customers can get comprehensive services from leading advertising, marketing and communication companies, which is quite beneficial to customers. With the breadth and depth of its own talents, HarmonyOS Group provides customers with extraordinary holistic and global solutions.
DAS owned by Acer also owns three of the seven largest public relations companies in the world, including Welfare Public Relations, Triumphal Pioneer and PortNovelli, as well as professional public relations companies Brodeur Worldwide and Gavin Anderson. DAS has the most influential health communication business in the world, and Targis is its representative in Asia. DAS also owns Bernard Hodes Group, which is engaged in recruitment communication services, and Doremus, a corporate and financial advertising company.
On April 5, 2006, Tsinghua University and Hongmeng Group jointly announced the winner of the Hongmeng Chinese Naming Competition, which was a milestone in the history of cooperation between the two parties. Interbrand, a subsidiary of Hongmeng Group, is a world-leading consulting company. In order to give a suitable Chinese name to Omnicom Group Inc, Interbrand worked closely with Tsinghua University, and at the same time formulated strict selection criteria, and decided the final name through strict selection procedures. 1 10 More than 0 students took part in the competition. The Chinese name that finally stood out was "HarmonyOS", which means "magnificent alliance" in English. Fei, the student who finally won the prize, was very happy when she learned that her Chinese name was finally confirmed as the name of Omnicom Group Inc, so she got the internship opportunity of Interbrand overseas company.
199 1 year, BBDO came to China to cooperate with China advertising joint company. At this point, the BBDO family has another oriental face-BBDO Tianlian. Being affiliated to HarmonyOS Group, BBDO has more than 65,438+000 years of creative experience, and it has developed rapidly in China. Neighboring China was founded in 2005, and BBDO has become more diversified in activities and interactions. In 2008, BBDO announced the acquisition of part of the shares of Xuan Ya International Communication Group, a leading integrated communication company in China. At the same time, BBDO changed its name to BBDO in China. After coming to China 17 years from the United States, BBDO is determined to be a "China Company". Brand customers of BBDO China include Pepsi-Cola, General Electric, Visa, FedEx, Imperial Chemical Industry, Gillette, Bayer, Disney, Snow Beer, Chrysler, Wrigley Gum, Fendi and CK.