Essential oil refers to the general term for volatile aroma-containing substances extracted from spice plants or scent-secreting animals. Essential oils are highly volatile and will evaporate quickly once exposed to air, so essential oils must be stored in dark-colored bottles that can be sealed. So what is the most reasonable choice for the category of essential oil trademarks?

Through the query in Bajie Intellectual Property Trademark Encyclopedia, we can know that the category of essential oil trademarks belongs to Category 3 0305-Fragrance, Essential Oil-Firwood Essential Oil 030037, Lemon Essential Oil 030056, Fragrance Essential Oils 030100. There are many types of essential oils, so I won’t list them all here.

What are the main reasons why the Nanjing trademark will become a universal trademark? The original normal trademark becomes a common name. In this way, the distinctiveness of the trademark no longer exists, and a trademark that becomes a common name is equivalent to being publicly used by everyone, and the trademark registrant cannot own the trademark. Exclusive rights. Can this situation be prevented?

The main reason for the formation of generic trademarks is that after the enterprise registers the trademark, it does not carry out special management, use and publicity of the trademark. As a result, the enterprise pays little attention to the trademark and is passive in the process of diluting the trademark. It was discovered after the trademark became a generic name, but it was too late.

Or you can directly use the trademark instead of the name of the product when promoting. Moreover, for many big brands nowadays, consumers prefer to directly use their trademarks to refer to them, such as "Chanel" perfume and "Apple" mobile phones. Etc., people tend to use trademarks to refer to the product to express luxury and nobility. Over time, consumers will form a habit of directly treating trademarks as product names, exacerbating the process of trademark generalization.

So if an enterprise wants to avoid trademark generalization when using a trademark, it must first realize the importance of the trademark. After the trademark is successfully registered, it must regularly check the trademark announcement to monitor whether there are any identical or similar trademarks. The trademark was accepted by the Trademark Office.

When designing trademarks, you should choose arbitrary trademarks and avoid using descriptive trademarks with a high risk of generalization. For example, although "Qingqi" simply describes the lightness and convenience of motorcycles, it can easily be People use it as a synonym for lightweight motorcycles.

In order to prevent others from diluting the distinctiveness of a trademark, an enterprise can register several identical or similar trademarks in categories other than the category in which the trademark is registered to serve as defensive trademarks. Defensive registration can effectively prevent other competitors from using the trademark in other categories, thereby distracting its distinctiveness.

Therefore, enterprises must formulate a complete trademark strategy in the business process, select trademarks correctly, use them legally and in a standardized manner, and enhance the awareness of preventing trademark generalization.