Sellers analyze their competitors, and when selecting products or analyzing the market competition environment, they get products with small competition and large markets. Secondly, it is difficult for the sellers to see their own problems, or they only know that there are problems and do not know how to break through them. . By analyzing excellent competitors’ operational ideas and popular products, we can constantly learn good playing methods from our opponents, and by comparing the gap with our opponents, we can discover our own problems and improve them. Store Check is a very convenient tool, and it doesn’t require Spend money.

1. Choose the right opponent: Start with Taobao search and find a seller that meets your goals: the product title has specific keywords, the product attributes have specific attribute words, the price is within your own calibration range, and it is also There is one very important thing, the level is similar to your own, that is to say, if you are a heart-level seller, it is meaningless to find the Golden Crown or Yellow Crown seller for analysis, and the analysis is not to find the ones with large sales but to find the competitors with strong vitality< /p>

2. Competitive store analysis

The main indicators we should pay attention to in competitive store analysis are store creation time, main categories, dsr, which products are the main products, and the category of this store Everyone can easily see the results from the chart regarding sales volume distribution and SKU sales.

3. Competitive baby analysis

1. Track daily changes in opponent data: sales volume, Collections, comments, views (only available in C-stores), conversion rate, collection rate, product creation time (mainly to understand the starting cycle of competitor products)

2. Price, shipping strategy, and promotion strategy The difference

The main differences are discounts, whether there are VIP discounts, whether there is free shipping, and promotion strategies. You can see traces of some activities through the titles. Many Taobao official or third-party activities need to modify the titles. Everyone From the title modification changes, time, transaction volume, etc., we can judge what activities the competing products have done, how much sales they have brought, etc.

3. Analysis of buyer purchasing behavior

Seller purchasing time Purchasing frequency and quantity can analyze the customer viscosity and repurchase rate of competitors. Many stores rely on repeat customers to form large sales, especially cosmetics that need to be purchased regularly. The analysis of buyers of a single product is not comprehensive. The entire store The extraction of buyer transaction records can more objectively see how many loyal buyers there are in this store. Of course, it is also very practical to analyze buyer transaction records in your own store, which is already a basic function of CRM.

I’m glad you can pay attention to your store’s data, so can you keep paying attention? Keep paying attention and learn the data. You will find operational problems and you will make changes in your store. Maybe one day you will become a master at using data to guide operations. Keep looking at data and let this good habit bring you qualitative changes. You won’t see the results of what you are doing now, but if you continue, you will see the results after a while.