Xicha, the pioneer of new tea, is headquartered in Shenzhen. In 212, Xicha originated from an alley named Jiangbianli in Jiangmen, Guangdong Province, and opened a new tea era with a cup of original cheese tea. Xicha, formerly known as ROYALTEA, was upgraded to a registered brand "Xicha HEYTEA" in 215 because it was unable to register its trademark.

As a young, scientific and international brand of China new tea chain, Hi Tea integrates China's cultural tradition and creative innovation, and focuses on presenting high-quality tea fragrance from all over the world, thus opening a new wave of tea drinking. By November 22, Xicha has more than 66 stores in more than 55 cities in China, China, Hongkong and Singapore.

under the internet trend, Xicha actively promotes digital construction, reaches more consumers by using the information platform, realizes the integration of ordering, taking tea and taking out food, and creates rich consumer service scenarios in combination with offline stores, thus opening the digital era of the traditional tea industry.

since the independent development of the small program Xicha GO in p>218, it has accumulated more than 3 million online members, 8% of whom are post-9s, and online orders exceed 8% of the total orders.

on April 18th, 219, it won the 8th "China Seven-Star Food Health Award".

Xicha completed financing of 5 million US dollars:

On July 13, 221, 21st century business herald learned exclusively that Xicha had just delivered a new round of financing of 5 million US dollars.

previously, on June 24th, the media reported that Xicha was about to complete this round of financing, with a large lineup of employers, including IDG Capital, He Boquan, Meituan Dragon Ball Capital, Sequoia China, Black Ant Capital, Tencent, Gaoyou and Coatue.

The report also pointed out that all the investors in this round of financing of Xicha are old shareholders. The valuation of Xicha reached an unprecedented 6 billion yuan in this round of financing, setting a new record for the financing valuation of China New Tea.

21st century business herald learned from market sources that new shareholders have entered this round of financing. Finally, the new round of investors are: Black Ant, Tencent, Sequoia, Gaoyou, Temasek, L Catterton and Sunrise Oriental Capital.

The financing time of Xicha this round is also quite meaningful. Naixue's tea, a competitor of Xicha, just went on sale in Hong Kong on June 3th. However, the share price of Naixue's tea, the first share of milk tea, broke 13.5% on the day of listing. According to the deadline, Naixue's tea share price was reported at HK$ 16.72, with a total market value of about HK$ 28.6 billion.

what are the above references? Baidu Encyclopedia-Xicha