except for natural persons (i.e. individuals), all merchants or enterprises with individual industrial and commercial licenses and business licenses can register trademarks at the Trademark Office, and the trademark registration category of individual industrial and commercial households cannot exceed the business scope of individual industrial and commercial households' licenses.

a trademark is a symbol used to identify and distinguish the source of goods or services

any symbol that can distinguish the goods of natural persons, legal persons or other organizations from those of others, including words, graphics, letters, numbers, three-dimensional symbols, color combinations and sounds, and the combination of the above elements, can be applied for registration as a trademark.