Luzhou Laojiao originated from Luzhou, Sichuan, the Chinese wine city. It is "the originator of strong aroma and the leader in wine" and is a large listed liquor company in China (Shenzhen Stock Exchange stock code 000568).

In 1996, its 1573 national treasure cellars became the first national key cultural relics protection unit in the industry. In 2006, its traditional brewing techniques were selected into the first batch of national intangible cultural heritage lists, and it is known as the "Double National Treasure Unit" in the world. , its product Guojiao 1573 is known as "Living Cultural Relics Brewing" and "Chinese Liquor Appreciation Standard Liquor".

In December 2019, Luzhou Laojiao was selected as one of the 100 model brands in the 2019 China Brand Power Ceremony. [1]

In September 2020, the list of the top 500 Chinese companies was announced. Luzhou Laojiao’s revenue increased by more than 97%, and its ranking this time shot up to 366th. [2]

In January 2021, Luzhou Laojiao disclosed the company's performance forecast. It is expected that the net profit in 2020 will be 5.570-6.035 billion yuan, a year-on-year increase of 20-30%, and will win the "13th Five-Year Plan" to achieve perfect results. official. [3]

In August 2021, Luzhou Laojiao was selected into the first batch of 10 intangible inheritance bases in Sichuan Province, and became the only selected unit among Sichuan wine companies.

Introduction to Zheng's Liquor Industry

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Business scope: liquor production and sales.

The company is located in Moutai Town, Kweichow, China. It is in the same geographical location as Kweichow Moutai Distillery and enjoys the unique natural environment, water quality, soil, climate, microorganisms and other natural conditions of Moutai Town; but it is unique What is unique is that the company exclusively possesses the core technology of ancient Maojiu that has been missing for decades - "Zheng's Maojiu koji-making secret recipe" and the Zheng family wine master who has been passed down from generation to generation.

Zheng's Maojiu

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Zheng's Maojiu is one of the oldest Maojiu in Moutai Town, Kweichow.

According to legend, before the opening of "Chengyu Shaofang" in the first year of Tongzhi in the Qing Dynasty (1862), the popular liquor in Maotai Town was "Zheng's Maojiu"; according to the founder of "Chengyu Shaofang" Hua Wenqu, the grandson of Hua Lianhui, recalled that in the late Xianfeng years of the Qing Dynasty, Hua Lianhui's grandmother Peng accidentally remembered a good wine she had drunk when passing through Maotai Town when she was young, which was also "Zheng's Maojiu" During the Daoguang period of the Qing Dynasty, Zheng Ziyin, a famous Confucian and poet in Bozhou, came to Maotai Town to drink "Zheng's Maotai Liquor" because he was visiting his relatives. He praised it highly and wrote a poem saying, "I visited a group of descendants from afar and gathered in Zhupoyuan in ancient times. The wine is the most popular among Guizhou people." country, salt climbs the Chibi River." In the late Xianfeng years of the Qing Dynasty, "Zheng's Mao Liquor" was destroyed by war and has not been produced since. However, the Zheng family winemakers who mastered the ancestral "Zheng's Mao Liquor-making secret recipe" and brewing skills became active in the brewing stage of Maotai Town again. .

The Zheng family wine master is the most famous wine master in Maotai Town, Kweichow.

According to legend, at the end of the Tang Dynasty, the ancestors of the Zheng family who moved from the Central Plains to Maotai Village (now Maotai Town) followed the worship and drinking habits of the Central Plains, and used the ancestral wine-making skills of the Zheng clan to benefit from the unique brewing of Maotai Town. The geographical environment created a precedent for Zhengjia winemakers to brew Maotai-flavor liquor in Maotai Town. An unexpected discovery was made that an ancestor of the Zheng family created the magical and unique core technology of ancient Maojiu - "Zheng's Maojiu koji-making secret recipe", which made generations of Zheng family winemakers famous all over the world.

According to records, in the first year of Tongzhi in the Qing Dynasty (1862), from the opening of "Chengyu Shaofang" to the subsequent employment of three famous houseshavers, "Ronghe Shaofang" and "Hengxing Shaofang" They are all Zheng family sommeliers. The ancient Maojiu wine he brewed was a sensation at the 1915 Panama International Exposition, winning gold in one fell swoop, creating a glorious history for ancient Maojiu wine.

According to records, in 1936, Zheng Yin’an, the originator of Langjiu and the then chief winemaker of Chengyi Shaofang (one of the four Zhengjia winemakers in Maotai Town before liberation) went to Erlang, Gulin County, Sichuan Province Tan, using Maotai's brewing methods and "Zheng's Maojiu Secret Recipe" medicinal powder, pioneered the brewing of Langjiu.

According to records, on the evening of October 1, 1949, it was brewed by the "Hengxing Shaofang" where Zheng Yixing (one of the four major winemakers of the Zheng family in Maotai Town before liberation) was the chief winemaker. "Lai Mao" wine became the first celebration wine for the founding of the People's Republic of China, and it was the beginning of Maotai wine being called the national wine.

According to records, in 1951, the local people's government merged the three original private distilleries through redemption, confiscation, and acceptance to establish the state-owned local Moutai Distillery. Zheng Yixing, Zheng Yin'an, and Zheng Zheng Yongfu and a large number of Zheng family wine masters also entered the Moutai Distillery. According to legend, at the beginning of the establishment of the Moutai Distillery, the Zheng family wine masters accounted for more than 90% of the large and small wine masters. In mid-1959, the Zunyi Prefectural Committee of the Communist Party of China issued a special statement: "Three Zhengs", namely Zheng Yixing, Zheng Yin'an, and Zheng Yongfu (after liberation, the three Zheng family winemakers of Moutai Distillery) "should be cared about politically and taken care of in life." . Winemaker Zheng Yixing, who is especially famous for his winemaking, entered Maotai's "Chengyi Shaofang" as an apprentice in the second year of the Republic of China (1913). He successively worked at three Shaofangs in "Chengyi, Ronghe, Hengxing" and Longkeng Jiyi Shaofang in Zunyi. Be a sommelier. In 1953, he joined the local state-owned Maotai Distillery and served as a winemaker and also responsible for production technical guidance. In 1958, he was promoted to deputy director and engineer. He was successively elected as a member of the second and third sessions of the Guizhou Provincial Committee of the Chinese People's Political Consultative Conference and a representative of the second and third sessions of the People's Congress of the People's Republic of China. He died in Maotai in 1978. In view of Zheng Yixing's special contribution to the Moutai Distillery, the Moutai Distillery has a statue of him in the National Liquor Cultural City and is honored as the "National Liquor Master". This is enough to prove that the Zheng family wine master's status and contribution to the national liquor Moutai have been recognized. fully manifested.

For this purpose, Moutai Distillery made special funding in September 1989, with former Party Secretary and Factory Director Zhou Gaolian and Zou Kailiang serving as consultants. The TV historical drama "The Legend of Moutai" was filmed by Guizhou TV Station. This is the legendary story of Zheng’s Maojiu and Zheng’s wine master. It can be said that it was the wine masters of the Zheng family who created the world-famous ancient Maojiu.

"Zheng's secret recipe for making Maojiu" is the core technology of ancient Maojiu in Moutai Town, Kweichow. Under the unique environment, water quality, soil, climate, microorganisms and other natural conditions of Maotai Town, and even the same wine-making process, distiller's yeast is the core. As we all know, only good wine can be produced by good yeast. In the history of brewing in Maotai Town, "Zheng's Maojiu" is famous for its unique "Zheng's secret recipe", and the Zheng family's wine masters are even more famous because they have the "Zheng's secret recipe".

According to Mr. Lai Yongchu, the owner of "Lai Mao" liquor, he wrote in "Memories of Lai Yongchu": "There is a secret recipe for Lai Mao liquor, and each winemaker has his own ancestral tradition." At that time, the chief wine master of "Lai Mao" It was Zheng Yixing, the later national wine master.

"Zheng's secret recipe for making koji" has been passed down by the descendants of the creator of the secret recipe. Among the 117 Chinese medicinal materials, except 28 were known to Zheng Yixing (national wine master) and presented to Maotai Distillery after liberation. In addition, the remaining 89 flavors have not leaked out so far. For various reasons, the secret recipe disappeared in the early 1950s. It was not discovered accidentally until the early 2000s when the old house was being renovated. It is now stored in a safe deposit box at a bank in Guizhou.

In order to carry forward the legacy of the Zheng family's ancestors, the secret recipe inheritor and the Zheng family wine master used the long-lost ancestral secret recipe for making koji and wine-making techniques to brew "Zheng Shijia Wine". "Zheng Shijia Liquor" is a high-end Maotai-flavor liquor with a long cultural origin. Its predecessor is the historically famous "Zhengjia Mao Liquor" in Maotai Town, Guizhou Province. It is a representative of the ancient Maojiu style brewed with medicinal koji before liberation. "Zheng Shijia Liquor" is actually the reappearance of "Zhengjia Mao Liquor", which moves tasters and allows drinkers to recall its charm. It is truly a great blessing for Chinese wine culture!