Lalamove successfully regained its trademark through legal rights protection. The cause of the incident occurred in 2015. At that time, Lalamove was not registered in the 39th category of freight and other service types, so that it was preempted by others. In this case, it is no longer possible for me to apply again. The only way to regain the trademark is by collecting evidence.

As for the importance of trademarks, it mainly depends on the strength of the company. If a company has just emerged or is in the preparation stage, then the trademark will not be famous and will not have much value. But if a company has been established for a long time and its trademark has enough influence, it can reach millions or even tens of millions just by auctioning it. For the company, the importance is self-evident. 1. Lalamove regained its trademark

Lalamove took five years to successfully regain its own trademark, and set a good example for those companies whose trademarks were squatted.

The cause of the incident must start in 2015. At that time, Lalamove already had a certain degree of strength, but the company itself did not have a registered freight trademark. There were so many people rushing to register the trademark, so Lalamove was snatched away. By the time the company reacted, it was too late. In this case, the company began gathering evidence.

For example, reports on trademarks, publicity plans, data screenshots, etc. According to online revelations, there are thousands of pages of such evidence. In the end, after two trials, Lalamove successfully regained the registered trademark. 2. The importance of trademark

The most important word in doing business is brand. As long as the brand effect is created, even if the product is mid-range, it can still be sold at a high price. The so-called brand is nothing more than corporate image and corporate trademark. In other words, when someone else takes away your trademark, the brand you worked so hard to build disappears. This is a very huge loss for a company, which means a lot of business is lost, and it means that one's own things can no longer be used.

To put it simply, a famous trademark can be auctioned for millions or tens of millions, but its impact on a company is far higher than this value. 3. Trademark infringement

In China, cases of trademark infringement are common. You can often see similar news online. Even some business giants are inevitably registered. In this case, you can only use the law to protect your rights.

The "Trademark Law" stipulates that within five years from the date of trademark registration, the prior right holder or interested party may request the Trademark Review and Adjudication Board to declare the registered trademark invalid.

When your trademark is preemptively registered, as long as there is enough evidence to show that the other party has preemptively registered it, you can declare the trademark invalid. At the same time, he can also regain the right to use it. Lalamove used his personal experience to give the company a good start.